Uploaded on Nov 29, 2023
Data security in mobile engagement is a top concern. In an illuminating discussion with Alex Campbell from Vibes, learn how Vibes guarantees data protection, compliance, and personalized messaging.
MarTech Interview with Alex Campbell, the Co-founder and Chief Innovation Officer of Vibes
MARTECH INTERVIEW WITH AL EX CAMPBELL, THE CO-FOUND ER AND CHIEF INNOVATION OF FICER OF VIBES BY : M A RT E C H C U B E . C O M ABOUT YOURSELF Alex, can you tell us a bit about your background and how you came to co-found Vibes? I always wanted to start a company. Back in college, my co-founder Jack Philbin and I realized that marketing and mobile would intersect and when they did it would fundamentally transform marketing. As soon as we graduated college we started Vibes. www.martechcube.co m As the CIO of Vibes, could you provide us with insights into the key strategies that have contributed to the company’s success in the mobile engagement space? Our success in mobile is all about understanding what makes mobile different from other marketing channels. Mobile is a mission-driven device – meaning you take your phone out when you have a mission to accomplish like getting a ride or checking the weather. www.martechcube.co m Thankyou! For Giving Us Your Precious Time if you have any question, you are welcome to contact me www.martechcube.com [email protected] 301, Los Angeles, USA
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