Uploaded on May 23, 2024
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MarTech Interview with Mike Hauptman, CEO at Adlib
MarTech Interview with Mike Hauptman, CEO at Adlib Mike, please provide a brief overview of AdLib and its unique position in the advertising software industry. AdLib stands out in the advertising software industry by seamlessly connecting with top global DSPs through our MetaDSP. We offer analytics that ingest and normalize data from diverse DSPs and major media supply sources, providing consolidated reporting and actionable insights. Ad agencies, brands, and marketers choose AdLib as a workflow platform to reduce labor costs and eliminate errors & omissions. Our integrated, user-friendly UI and cross-channel media buying APIs streamline ad campaign setup and launch across top DSPs. AdLib differentiates by using best-in-class connections through larger DSPs, fostering healthy competition. Read Full Interview Her e Thank you very much! www.martechcube.co m
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