Digital Marketing Trends Post Covid-19


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Uploaded on Oct 7, 2021

Category Business

Digital Marketing Trends Post Covid-19

Category Business

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Digital Marketing Trends Post Covid-19

Digital Marketing Trends Post Covid-19 Here we have listed top trends that can drive digital marketing post-COVID-19 pandemic Marketing has been quite the shapeshifter over the last two years. Martech Cube takes you through some poignant Digital Marketing Trends in the post-pandemic world. While it is tough for anyone to predict what a post-coronavirus reality would look like, one thing is certain for marketers that digital channels have become more important than ever, especially the social media marketing channels. Mobile optimization - Mobile optimization is one of the Digital Marketing Trends Post Covid-19. There are more mobile browsers than ever before, yet desktop conversion rates are almost two times then what they are on mobile platforms. Current events and the 2018 decision of Google to make site speed a factor in page rank underscore the urgency of a lightning-fast browsing experience. Micro-influencers are leading campaigns - Businesses have realized that celebrities don’t do the trick anymore. Customers refer to the experiences of their peers. In addition, the majority of players in the marketing segment hardly have the budget to engage with celebrity influencers. Thus, there is a shift to do subtle marketing on social media via micro-influencers or focused group influencers. Using the social media platform - Email marketing doesn’t work the same wonder, however, there are many social networking platforms. The flavor of the season keeps changing and companies need to consistently evaluate which is the ideal platform they need to be wary of which channel to utilize for which audience and at what time. Wrapping Up These are indeed difficult times that we live in, but businesses should understand these trends and utilize them to rebuild, recover, and grow again. Milestone makes sure that keeping the customer journey in mind, clients are paced with the latest search and digital trends. For more such updates, check Out recent Martech Cube blogs.