Ostomy Care Accessories Market
                     Ostomy Care Accessories Market- Size, Share, Outlook, and Opportunity 
Analysis, 2019 - 2027   
Ostomy is a surgical procedure to create an opening from the urinary tract or 
intestines as a way for waste products to leave the body. There are three type of 
ostomy: colostomy, ileostomy, and urostomy. Ostomy care accessories are 
designed to enhance wear time and performance of ostomy pouches. Ostomates
use these accessories as per their requirement such as leakage issues, odor, 
and support.
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Increasing prevalence of colorectal is expected to people growth of the global
ostomy  care  accessories  market  over  the  forecast  period.  For  instance,
according to World Cancer Research Fund (WCRF), colorectal cancer is the third
most  commonly  occurring  cancer  in  men  and  the  second  most  commonly
occurring cancer in  women.  There were over 1.8 million new cases in  2018,
according to WCRF.
Moreover,  increasing  incidence  of  bladder  cancer  is  also  expected  to  aid  in
growth of the market. For instance, according to The American Cancer Society,
the U.S. is expected to register around 80,470 new cases of bladder cancer and
17,670 deaths from bladder cancer in 2019.Europe region held dominant position
in  the  global  ostomy  care  accessories  market  in  2019,  accounting  for
42.2% share in terms of value, followed by North America.
Lack  of  awareness  in  developing  countries  about  the  ostomy  accessories
available in the market is expected to hinder growth of the global ostomy care
accessories market to a certain extent.
Moreover,  increasing  pricing  pressure  due  to  factors  such  as  directives  by
various governments  worldwide and intense price wars  is  adversely  affecting
profitability  of  manufacturers  of  products  related  to  ostomy.  This  is  turn  is
expected to hamper growth of the market. For instance, ConvaTec’s ostomy care
business witnessed a 1.5% decline in organic revenue during the fourth quarter
of FY2019.
Increasing  prevalence  of  various  diseases  such  as  colorectal  and  bladder
cancers  and  Crohn’s  disease  in  emerging  economies  is  expected  to  offer
lucrative growth opportunities for players in the global ostomy care accessories
market.  For  instance,  according  to  the  study,  ‘Trends  in  and  Predictions  of
Colorectal  Cancer  Incidence  and  Mortality  in  China  From  1990  to  2025’,
published in the journal Frontiers in Oncology in February 2019, in China, the
age-standardized incidence rate among males for colorectal cancer increased by
2.76% per year from 1990 to 2016, and the cancer cases increased more than
three times compared to 1990.
Increasing funding for R&D in ostomy bags and accessories is expected to boost
growth of the market. For instance, in January 2019, Ostique, a startup company
focused on developing products that are more convenient from the traditional
ostomy bags, received around US$ 340,000 from Innovate UK, The market is
witnessing increasing M&A activities from major market players. For instance, in
January 2020, AdaptHealth, the U.S.-based home medical equipment provider,
acquired the Patient Care Solutions (PCS) business of McKesson, which added
urological  and  ostomy  products  to  AdaptHealth’s  home  medical  equipment
product portfolio.
Key players in the market are focused on developing external urine collection
devices.  For  instance,  in  November  2019,  American  Medical  Technologies
partnered with TillaCare to introduce UriCap, an external urine collection device
for managing female urinary incontinence (UI) in the long-term care in the U.S.
Major players operating in the global ostomy care accessories market include,
Coloplast Corp., ConvaTec Inc., Hollister Inc., EuroMed, Inc., AdaptHealth, LLC,
3M  Company,  Smith  &  Nephew  plc.,  FNC  Medical  Corporation,  Nu-Hope
Laboratories, Inc., Marlen Manufacturing & Development Co., Torbot Group, Inc.,
180 Medical, Inc., and Cymed.
Key players in the market are also focused on expanding their product portfolio.
For instance,  in  December 2019,  180 Medical,  Inc.,  a supplier  of  intermittent
catheters  and ostomy supplies,  announced that  the company  started offering
incontinence  products  for  patients  suffering  from  urinary  incontinence,  fecal
incontinence, and other medical conditions that may cause neurogenic bladder
and/or neurogenic bowel.
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