Email Marketing Automation Tool & Everything You Need to Know to Boost Your ROI
                     Email Marketing Automation Tool & Everything 
 You Need to Know to Boost Your ROI
About Us
MindCypress is an excellent platform for cognitive e-learning with a great 
progressive  course structure. We have been creating an impact on the 
online education industry,  since 2015. Currently, we are catering to most 
parts of the United States (USA), United  Kingdom (UK), Middle East, Africa 
and South East Asia for services like Classroom and  Live Virtual Training 
Courses. In today’s time, we are making our presence globally in  the field of 
e-learning. Professionals and scholars would get a career growth with  
MindCypress’s innovative self-learning & certification program. E-learning 
courses from  MindCypress gives you the convenience and flexibility to take 
sessions from anywhere  and indulge in the modules at your own pace. Our 
courses are best suited for people  who want to continue working while, 
studying and earn a certificate that can turn out to  be beneficial for their 
career growth.
If you're in a middle of a digital marketing campaign then by now you must 
have known  that email is the core of business you can use email marketing 
to update your contacts,  drive sales, and to build a brand image for your 
company.
An intelligent blending of informative newsletters, email marketing, and 
actionable  landing pages can result in desirable results to marketers all in 
a good budget. Yet, all  these activities are to be performed on a well 
tuned and thoughtful email
marketing strategy. Having the right tools and automation capabilities, 
which goes with  your business needs are essential for boosting your 
“Return on Investment” (ROI).
Email marketing automation is like crafting a chain of automated emails that 
are set in  motion, by the actions of the readers and are sent automatically 
and the best thing about  these tools are that you can increase ROI 
effortlessly. You just need to set them up and
it does all the hard work in your place automatically.
Let’s Now Dive Into How Email Marketing Automation 
 Tools Work?
Various organizations are taking advantage of the power of automation to 
make their  email marketing strategies powerful and more effective by 
working smarter. A good  email marketing tool is a must to have if you 
want to take full advantage of your  marketing strategy outcome.
Well now let us see how it works… Marketers write down the email’s content 
body and  the software sends email. Marketing automation software lets 
marketers to program the  times and periods to send these emails and lets 
them setup a variety of sending rules.  Marketing automation and sending 
programmed emails have became a trending  practice nowadays, resulting 
in good repo building with their brand and increase in  conversion rates.
Which is the Best Email Marketing Automation Tool for 
 Your Business?
Let’s first look in to some of the best Email marketing automation software’s 
first. As  choosing a software and then rating it is a tough task, so I am just 
sharing my point of  view, although it totally depends on user experience 
with their selected software with all  due respect (or rather should I use user 
discretion) anyways I am just taking one  example here so let’s go:
 HubSpot Email 
Marketing....
 Drip…
 SendPulse....
 Sendinblue....
 Sender....
 Omnisend....
 Mailchimp....
 Benchmark Email...
 ActiveCampaign…
 MailerLite…
 Moosend…
HubSpot Email Marketing: HubSpot, probably best known for their marketing  
mechanization platform, newly launched a free email marketing tool that can 
support a  lot of a small business’ transactional email needs. If you want to 
send kickback emails  from thank you emails after purchase or just promote 
current campaigns, HubSpot Email  marketing’s free version can do that. 
User friendliness is the best part of HubSpot’s free  email tool. HubSpot have 
a lot, I was looking for under its umbrella. Its email marketing
features are well thought of and also offers free features like: 2,000 emails 
per month,  over 100 lists, and reports.
What is content writing software and which one should I 
 use?
Content writing software’s are applications that helps you out in writing 
grammatically  correct and quality content in a timely manner. These tools 
can generate professional  content to make it more refined and engaging 
which can be utilized for pro quality  content for your website, Email 
marketing, articles and blogs. High probability is that you  may be using 
them already, like Google docs, MS Office Word. Some of the top  trending 
(free and paid) software’s are, of course it depends on genre of writing and  
users discretion:
 ProWritingAid
 SEMrush Writing Assistant
 Microsoft Word
 Frase
 Google Docs
 HubSpot’s Blog Ideas Generator
 Surfer
 Grammarly
 Thesaurus
 Readable
 Cliche Finder
 CoSchedule Headline Analyzer
 YoastSEO
 Copyscape
 Hemingway Editor
Conclusion:
How to Use an Email Marketing Automation Tool for 
 Maximum Success?
Many businesses nowadays, in response to the competitive nature of the 
market have  integrated email automation with customer relationship 
management platforms (better  known as CRM) and marketing automation 
tools. Each business have to understand the  nature of customer journey and 
experience they want to offer to their customer and then  accordingly 
customize and tailor email automation based on this journey, to maximize  
their success rate.
Small and medium-sized businesses (SMBs) need to take advantage of 
automated  plans both from a development and management point of view, 
which will result in  making their business more efficient and successful. 
Today, when there are lots of great  tools, both free and paid software’s to 
choose from, that works like a charm and can be
integrated with a website or online resource and services and can trigger 
email  automation is a must to have tool for businesses to add in, in their 
marketing strategy.
These software’s can help you in storing data, send personalized emails, 
create call to  action emails, create quick to respond email design 
templates, send, create and help  you track your campaigns. I believe that 
it is a tool that needs to be put into action for  every business today; in 
order to connect with customers and to maximize the success  rate of one’s 
business…
Digital Marketing course by “MindCypress” is one of the most innovative 
cutting edge  course, some of its salient features are Format: e-learning/self-
learning have quizzes  after every session, You can start and stop the course 
at your own pace, the course  comprises of audio/video presentations which 
are made by the subject matter experts in  the same field, the course is 
scientifically proven and designed for cognitive e-learning in  accordance with 
global standards, you will get a certification after the successful  completion 
of the course. To get enrolled get in touch with our customer support.
Resource: https://blog.mindcypress.com/p/email-marketing-automation-tool-  
amp-everything-you-need-to-know-to-boost-your-roi
MindCypress will help you with the training. Contact us today!