Effective SEO Techniques to Drive Organic Traffic in 2019
                     Effective SEO 
Techniques to Drive 
Organic Traffic in 
2019

Best digital marketing company in Gurgaon : 
Organic Traffic and SEO
Traffic to a website can be organic or paid. Organic traffic is that which is 
generated as a result of a Google search query. When a website is 
displayed in a search engine result page and someone visits the website, it 
is organic traffic. One of the ways by which organic traffic is created is by 
using digital marketing techniques like SEO. The services of an 
Best digital marketing company in Gurgaon like NetLeaf software can be 
used for this.
SEO refers to Search Engine Optimization. This involves the use of various 
techniques to optimize a website so that it is recognized by a search 
engine like Google. As a result of the optimization, the website would rank 
high on a Google search. When a business avails of SEO services in Gurgao
n, they would be able to implement this for their website.
Effective SEO techniques
There are a number of SEO techniques that can be used by websites to get 
a higher ranking on Google and other search engines. The following are a 
few of these techniques:
1) Provide a great user experience (UX)
One of the criteria used by Google to rank websites is the user 
experience it provides. A site can provide a great user experience if it 
has a low bounce rate. When a user visits a webpage, if he doesn’t like 
what he sees, he immediately goes back to the search results. This is 
called bounce. If a website has a higher bounce rate, it means users 
don’t like what they see. A great user experience to reduce bounce rate 
can be provided by:
• Providing informative content that is easy to read with good 
formatting, clear fonts, and a neat layout.
• Using an inverted pyramid writing style where interesting and eye-
catching items are placed on the top, followed by important details and 
other information with background at the bottom.
• Improve the web page design to make it more attractive. A well-
designed website is half the battle won.
• The website should load fast. Studies have shown that if a site takes 
more than 4 seconds to load, the user may lose interest. Optimizing the 
site for speed using techniques like Accelerated Mobile Pages can be 
helpful.
2) Allow Voice Search
Voice search is very popular and it is believed that almost half of all 
searches would be through voice. A search based on voice would 
generally be in the form of a sentence or question, rather than keywords. 
So, your website needs to be optimized for this. Content thus needs to be 
written for long-tail keywords. Netleaf Software is 
Best digital marketing company in Gurgaon.
3) Topic clusters should be the focus, rather than keywords
It has been believed for long that it is keywords that help to generate 
traffic. However, using topic cluster can produce better results. Instead of 
just using keywords, the context in which the keywords would be used 
needs to be considered. Content should be created keeping this context 
in mind. Content can then be organized in the form of clusters with a 
central pillar page and smaller cluster pages around it. This would be a 
more effective strategy to get recognized by Google with improved 
search engine ranking.
4) Use backlinks effectively
Backlinks are links to your website from others. It is not just enough 
having any link from anywhere, Backlinks from websites known for spam 
will not be considered by Google. The links need to have come as a result 
of quality content. Links that come as a result of influencer marketing 
also would lead to higher rankings.
The SEO techniques discussed in this article can be effectively utilized 
to bring organic traffic to a website. Implementing these techniques 
requires technical expertise that an SEO company in Gurgaon like 
NetLeaf software has. NetLeaf is a Best digital marketing company in 
gurgaon that has both experience and expertise in the field of SEO. It 
has successfully helped many clients achieve online success.
Being one of the leading SEO services company in Gurgaon, NetLeaf 
can help a business to implement these SEO techniques for their 
website. The professional expertise of the company would help in 
successful implementation of these techniques. As a result, websites 
can look forward to higher search engine ranking and traffic that is 
more organic in 2019.