1Z0-1031 Online Test Engine - Free Demo Question From Dumps4Download
                     Oracle 1z0-1031 Dumps PDF
      O  r a c l e   M  a  r k e t i n g Cloud Data Management Platform 2019
 Implementation Essentials
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Question: 1 
   
Which of the following are two true statements about ID swapping? (Choose two.) 
 
A.  It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API. 
B.  It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration. 
C.  It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline 
Match Integration. 
D.  It is necessary in order to ingest data via the Online Ingest method. 
E.  It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method. 
 
Answer: B E     
 
Question: 2 
   
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, 
m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and 
their mobile app (available on Android and iOS). How many domains do they have? 
 
A.  6 
B.  3 
C.  4 
D.  8 
 
Answer: A     
 
Question: 3 
   
On an average, at what rate does data decay? 
 
A.  20% per week 
B.  2% per year 
C.  12% per month 
D.  2% per month 
 
Answer: D      
 
Question: 4 
   
Describe the features of an Audience Injection App that uses SDT. 
 
 
A.  BlueKai programmatically creates audience objects in the channel partner’s platform via the API and 
the API returns the object used in the channel partner’s platform for storing and targeting users. 
B.  The client shares the audience with you. This will generate an email notification that includes the 
audience composition. 
C.  The client will whitelist the categories included in the data delivery, which enables you to get the 
names and IDs of the client’s categories. 
D.  The client shares the audience with you, which enables you to get the audience name and 
composition from your BlueKai seat. 
 
Answer: A     
 
Question: 5 
   
Identify the dependencies and data sources for a local campaign. 
 
A.  Dependency: Custom audiences pixel, Data Sources: 1st party offline data 
B.  Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data 
C.  Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data 
D.  Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data 
E.  Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data 
 
Answer: E     
 
Question: 6 
   
Which option will help your client identify which categories get the most data? 
 
A.  Request an Inventory Report from their account manager.  
B.  Generate the Site Hits Report. 
C.  Enable taxonomy permissioning. 
D.  Remove or hide unused categories. 
E.  Review the cookie inventory. 
 
Answer: A     
 
Question: 7 
   
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.) 
 
A.  Add phint ret=js to the CoreTag. 
B.  Select JSON Return Tag in the Campaign Settings. 
 
C.  Select JSON Result in the Container Settings. 
D.  Deploy the JSON Return Tag. 
 
Answer: B D     
 
Question: 8 
   
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data 
taxonomy based on the URL of each page visited by the end user. 
Identify the correct tag configuration along with the exact phint that must be used to accomplish this. 
 
A.  Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named 
meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” 
when the tag fires from various pages. 
B.  Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable 
Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” 
when the tag fires from various pages. 
C.  Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named 
global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint 
“__bk_k” when the tag fires from various pages. 
D.  Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable 
Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” 
when the tag fires from various pages.  
E.  Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named 
meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint 
“__bk_ l” when the tag fires from various pages. 
F.  Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named 
meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint 
“__bk_t” when the tag fires from various pages. 
 
Answer: F     
 
Question: 9 
   
In a strong Client/Agency model, which role is the Data Steward predominantly communicating with? 
 
A.  Data Analyst 
B.  Program Manager 
C.  Audience Creation Specialist 
D.  Media Execution 
E.  Executive Sponsor 
F.  Web Developer 
 
 
Answer: B     
 
Question: 10 
   
You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL 
in the rule and for the collected URL to classify the URL of the previous web page from which a link was 
followed. Given these requirements, what should you select for URL Type and Match Type? 
 
A.  Encoded | Direct 
B.  Phint | URL 
C.  Sub-Domain | Complete 
D.  Exact | Referrer 
E.  Path | Page 
 
Answer: D