Software Asset Management Market Trends
                     Market Highlights 
Software asset management enables efficient optimization of operations such as purchase, 
deployment, disposal, utilization, etc. In this report by Market Research Future, the assessment of 
the global software asset management market is covered in detail. It reveals that the market is 
expected to strike 14.18% CAGR over the review period 2018 to 2023. The market is further 
assessed to reach a valuation of 2.45 Bn by 2023. 
The global software asset management market is estimated to upscale at a fast pace during the 
forecast period, as stated in the latest MRFR analysis. This can be owed to the upscaling need for 
lifecycle management of assets. In the current dynamic IT environment, the ability to effectively 
access, manage, and secure the software and hardware assets is more critical than ever, hence, 
driving the adoption of the same in organizations during the forecast period. Software asset 
management enables IT organizations to contrast future and current cost of assets. This happens on 
the basis of improvement of IT operations, projections, productivity, and the enhancement of 
cybersecurity. However, lacking awareness within small and medium enterprises towards the 
benefits of the adoption of software asset management solutions is hampering market growth 
during the forecast period. 
Assets are investments of the organization which requires proper management throughout its 
lifecycle and even for disposal. It is poised to motivate the adoption of software asset management 
solutions over the next couple of years. However, lack of awareness in SMEs is expected to impede 
growth of the software asset management market in the nearby future. 
Segmentation: 
The COVID-19 Analysis of software asset management market is segmented by component, 
deployment, organization size, and region. Based on component, the global software asset 
management market is segmented into solutions and services. The solution segment is further 
studied for the sub-segments of license management, audit & compliance management, metering, 
software discovery, optimization, configuration management, contract management, and others. 
The services segment is sub-segmented and analysed into professional services and managed 
services. 
By deployment, the global SAM market is segmented into on-cloud and on-premise. Based on 
organization size, the report has mentioned the market segments of small & medium enterprises 
and large enterprises. Based on vertical, the global software asset management market is gaining 
influential applications in the BFSI, IT and telecommunications, retail, and healthcare sectors. 
Regional Analysis: 
The regional segments of the global software asset management market trends identified in the 
regional analysis included in this report are - North America, Asia Pacific (APAC), Europe, and the 
Rest of the World (RoW). North America is assessed to hold the dominant position in the 
marketplace through the forecast period. The enterprises in the region are quick to adopt new 
technologies. This, in turn, is poised to drive the growth of the software asset management market 
in the region during the assessment period.  
Europe is the second-most prominent software asset management market and is likely to earn 
substantial revenues over the next few years. Meanwhile, Asia Pacific resonates immense potential 
for growth. It is anticipated to mark the highest CAGR across the projection period. 
Competitive Dashboard: 
Aspera Technologies (US), CA Technologies (US), BMC Software (US), Microsoft (US), Symantec 
(US), Cherwell Software (US), Certero (UK), Flexera (US), Ivanti (US), IBM (US), Micro Focus (UK), 
ServiceNow (US), CloudFabrix Software Inc.(U.S), Scalable Software (US), and Snow Software 
(Sweden) are few of the key players of the software asset management market profiled in this 
MRFR report.  
Technological innovations by the market participants are expected to intensify the competitiveness 
in the global marketplace over the next couple of years. In addition, growth strategies such as 
mergers & acquisitions, product launches, portfolio development, collaborations, strategic alliances, 
etc. are anticipated to be witnessed in the software asset management market in the upcoming 
years. 
Industry News: 
In October 2019, a leading provider of industrial automation cybersecurity solutions, Radiflow, has 
jointly announced with Asset Guardian, a dedicated provider of leading-edge protection, the launch 
of a solution for the expansion of industrial asset monitoring. 
In October 2019, iPR Software, a leader in online publication and digital publishing, has announced 
the launch of its first Artificial Intelligence application, Metatron.