How to Create a Powerful Social Network Application Platform?
                     How to create a powerful social 
network application platform?
Digiprima Technologies
 Social Media is a leading news platform and worldwide 
conference that curates and shares the best ideas and insights 
into the impact of social media and technology on business, 
society, and culture. 
 The total revenue in the social networking segment is projected 
to reach US$43.39bn in 2022. The total revenue is expected to 
show an annual growth rate (CAGR of 2022-2026) of 8.57%, 
resulting in an estimated market volume of US$60.29bn by 
2026.
 Since the creation of Facebook, the social media industry has 
been growing. Have you ever been thinking of 
building your own social network platform? If yes, then in this 
article all the details are given which will help you to build a 
powerful social platform.
1.Targeted Audience and Community
 A social media platform has been developed to allow those 
users to create communities, interactions, and conversations 
on the Internet. In doing so, it helps them to connect with 
others in different ways that help them express themselves 
freely and keep in touch with family and friends. Social 
media sites were initially developed for communication 
between people from all over the world, but now it is 
increasingly used as a tool to promote products, services, and 
brands. A target audience can be defined by using a number 
of custom filters that will help you focus on your product or 
service and reach out to more people around you by 
providing advantages over competitors. 
You can choose between two approaches:
Online Research- It’s important to know what your goals are before 
you begin the search for information. It’s easy to get carried away in 
the search for something and end up with a large amount of 
information that you don’t even need. Before you start your online 
research process, make sure you define what it is you want to find 
out about. If you want to find out more about someone based on 
their social media profiles and comments, maybe ask them directly 
first!
Test and learn
The most efficient way to create a custom social network is by 
gathering data that you can later use in your workflow. This approach 
requires, arranging test people, preparing various interview 
questions, and providing testing equipment. The downside is that it 
has costs attached to it, the good thing is that you will have 100% 
reliable results.
2. Strategic growth based on users
 Building a social network from scratch is not as easy as you 
think, especially if there are so many competitors in the 
market. You need to plan a growth strategy from A to Z 
and make sure that everything fits together perfectly 
before you even start with the implementation. The best 
way to go forward with this task is to define your target 
audience first and develop a consistent strategy that 
allows you to continuously improve your service while at 
the same time getting more users and attracting more 
investments.
 There are two things you can do:You can always start 
your social network even with the help of white-labeled 
instruments, like Ning. On the other hand, if you are an 
entrepreneur and business-conscious person, then it would 
be best if you were one too. Entrepreneurs know how to 
take a calculated risk. Mark is an amazing entrepreneur 
and business-conscious person.
 Go Big –  Go big or go home. That's usually the case when 
it comes to social media marketing, so why not start 
small and work your way up? Using the Go Big approach 
will expose your online community to other competitors, 
which can potentially slow down your growth. With less 
risk and higher potential return on investment (ROI), 
focus on a smaller target audience at first.
3. Follow these Social Network 
Development Check Points
 When you are ready to pick up the phone and call your developers be 
prepared. Make sure you check whether they can start at once if they 
need access to any asset you need to send them, the experience level of 
their workers, and their availability. The last thing you should do before 
reaching out on that call is to write down all the information you have in 
front of you so that if things don’t go as planned you won’t forget 
anything important.
Here are some of the issues you should check:
 The Money –  The development process will vary depending on the 
features you want to develop. If you are going for a simple functionality 
then your cost will be lower, around $ 100.000.  Cost per feature can vary 
a lot. It depends on the complexity of your feature and the size of your 
team. 
 The Platform – When you are launching a social 
network in the market, the first thing to do is to 
determine your target audience. Which demographic size, 
gender, and age group do you want to attract? How many 
users will be willing to pay for your premium services? 
How are they going to use our site? How do we plan to use 
it? Will it be a web-based-only social network or do you 
plan on developing a social mobile app too? Before the 
big talk with your development people, you need to know 
these things.
 Database Volume –  It is possible to predict traffic in real 
time, but it’s not a 100% accurate number. This tool will 
help you get close to your traffic but with no guarantee.
4. Social Network Designing and using 
minimal
 Minimalism should be a guiding 
principle for 
businesses building their own 
social network. The user 
experience matters. If a 
design has more benefits than 
drawbacks, users will flock to 
it and make it successful in 
the long run. So do not get 
carried away with fancy 
designs if your product is 
meant to help people connect 
with others.
5. Promote Your Social Network 
Effectively
 The market is no longer just receiving content in the form of 
blogs and tweets. It’s marketing, right? People are looking for 
solutions to their problems. The most popular ones include 
travel, technology, and product reviews. In order to be 
successful in these endeavors, you need to invest in a solid 
digital marketing strategy that includes SEO. There are many 
different options for doing this. After all, it doesn’t matter if 
you’re talking about travel or product reviews; a good digital 
strategy will serve both of your needs.  You have the final 
product in your hands and it’s time to promote it. The AIDA 
marketing model means attention, interest, desire, and 
action. Combine your passion with money earning! 
Final Thoughts
 Developing your own social network is a process that can 
take at least six months to a year. That's why you must keep 
in mind the steps mentioned in this article, and always keep 
in mind the needs of your target audience at every step.
Have an Idea to build your own social media 
platform?
 TALK TO SOCIAL MEDIA EXPERT  
Let’s Discuss Your Idea
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