Uploaded on Dec 2, 2020
8 Social Media Marketing Tips For Lawyers In this presentation, we will discuss social media marketing tips for lawyers. Though most lawyers have a social media presence, not all make an impact. You have to implement the right strategies to make your presence felt. For more info: https://conroycreativecounsel.com/service/law-firm-seo/
8 Social Media Marketing Tips For Lawyers
Email us: [email protected] Call us: +1 855 835 5329 8 Social Media Marketing Tips For Lawyers Email us: [email protected] Call us: +1 855 835 5329 MAKING SEO WORK FOR YOUR LAW FIRM ● In today’s internet dominated world where everything is going digital, no business can afford to ignore the digital platform to promote itself. ● The goal of SEO—we’re told—is positioning your website to come up on the ● fMirsotr ep aagned omf osreea brcuhs irneessusltess s aor eth eamt pberaocpilneg w dililg fiitnadl myoaurk qeutiincgk ltyo a sntady s aehleecat dy oouf rt he cfiromm poevteitri othne. competition. ●● IIfn ytohuis gperet stheins tSatEioOn ,t hwineg w riilgl hdtis—cuasnsd sinovceiaslt msiegdniiafi cmanatrlkye itnin ag wtipinsn fionrg lastwrayteergsy. Tcrheoautegdh bmyo asnt lalawwy efirrsm h aSvEeO a esxopceiarlt —meydoiua wpirlel sseenec ae ,s nuobts taalln mtiaal kinec arena imsep ianc t. Ywoeub shitaev ter atoff icim. plement the right strategies to make your presence felt. ● The little secret SEO vendors won’t always tell you? The key to a meaningful and successful SEO strategy isn’t traffic; it’s conversion. Email us: [email protected] Call us: +1 855 835 5329 1. Look for Success ● Including social media in your law firm’s marketing strategy doesn’t mean just creating an account on various social media platforms. You have to be actively engaged with your account to attract potential clients. ● you need to make your profile thoroughly with all the details about your area of practice and expertise. ● You also need to place customized logos and images so that people can easily recognize you. And above all, you will have to regularly post on your account to keep people interested. Email us: [email protected] Call us: +1 855 835 5329 2. Be Presentable ● You have to manage your time and post regularly on social media channels. ● Though it is difficult to find real followers, you shouldn’t resort to auto post your content as people would take them as spam. ● It could be counterproductive and you may lose your clients. Also, different platforms have different requirements, so you need to customize your content accordingly. Email us: [email protected] Call us: +1 855 835 5329 3. Continuous Process ● Growing your reach through social media takes time. Social media marketing is directly associated with the number of followers one has. However, you also need to look at the type of followers you have. ● Instead of buying fans and followers, you should rather try to build your fan base organically. ● Doing so would ensure that the people following you have interest in your practice, and are quite likely to avail your services in the future. Email us: [email protected] Call us: +1 855 835 5329 4. Schedule Posts ● Time is a real issue with lawyers, and consistently posting content on social media can be difficult for them. ● For your social media marketing Strategy to be successful you have to make regular posts. ● You need to figure out the best time to make your posts.Posting at the wrong time might make your content irrelevant to the target audience. Email us: [email protected] Call us: +1 855 835 5329 5. Networking ● You need to proactively promote yourself by interacting with your followers. ● Networking on social media is very similar to physical networking and you will have to introduce yourself to others. ● Make sure that you reply to posts and be a part of conversations that are relevant. Email us: [email protected] Call us: +1 855 835 5329 6. Interact with Other Lawyers ● The legal profession has different specialties and practice areas. ● It is rare to find lawyers who practice in multiple areas, they specialize in one field. ● The user base of social media is diverse and you get the chance to interact with people from different fields and you should try to connect with as many lawyers as possible. Email us: [email protected] Call us: +1 855 835 5329 7. Avoid Arguments ● One important aspect of digital marketing for lawyers is to avoid online arguments as it can harm your reputation. ● Your opinion may differ from others, but getting involved in heated arguments should be avoided. It only decreases your credibility. Email us: [email protected] Call us: +1 855 835 5329 8. Do Not Over Promote ● One very important thing to remember is to not over promote yourself by bragging about your achievements. ● Sharing your awards and achievements on social media is good, but you should be careful of not over-doing it. ● Such content should only be shared once in a while, or else it could alienate your potential clients. Contact Us We are always happy to make valuable new contacts. https://conroycreativecounsel.com [email protected] Irvine, CA, USA 855.835.5329 Zip Code: 92618
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