How to Perform an Authentic Brand Audit for Your Law Firm Website
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HOW TO PERFORM AN AUTHENTIC BRAND 
AUDIT FOR YOUR LAW FIRM WEBSITE
Email us: 
[email protected]
Call us: +1 855 835 5329
● Conducting your brand audit, you ought to have a far better idea of the 
strengths and weaknesses of your legal brand, how you'll align your offerings 
services with what your clients expect out of you and what are the perceptions 
customers have regarding your firm?. 
● The follow is a brief overview of the steps you should take to perform a 
thorough brand audit for your law firm website:
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1.STARTUP PLANNING YOUR AUDIT PROCESS
● You should have a framework for a way you'll perform your audit before 
getting started. Make a list of all the topics you want to cover and the 
processes you will use to analyze them.
● Segments you'll might want to think about include the aim and usage of 
your law firm website, your audience , your relevant competitors, how 
you're positioned in your market, the strengths and weaknesses of your 
legal services,industry trends and the way your services are different from 
others available in your market.
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2.REVIEW THE ANALYTICS FOR YOUR LEGAL WEBSITE
● Certain web analytics will offer you a really good idea of how your 
law firm internet marketing efforts are working. Check traffic trends to 
see if your website is gaining or losing popularity, or if you're getting 
tons of traffic from particular service areas.
● Your bounce rate will tell you ways many of us immediately leave after 
visiting your legal website, which can indicate you would like to form 
some changes. 
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3.INVOLVED YOUR CLIENTS ABOUT SERVICE EXPERIENCES
● Send out surveys to your current or previous clients to invite their 
opinions about your firm and its brand. 
● Ask about their customer service experiences, how easy it is to 
use your website and why they choose to consult your law firm.
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4.TEST THE CUSTOMER EXPERIENCE YOURSELF
● See for yourself what users experience once they visit your legal 
website.
● You should regularly test all of your site’s features by using them 
even as a customer would. This will help you uncover potential 
problems, and also determine if there are any aspects of your law 
firm site that would operate more efficiently.
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5. COMPLETE YOUR BRAND AUDIT WHAT NEXT 
YOUR ACTION PLAN 
● Once you've got thoroughly analyzed your brand and have identified 
legal areas during which you'll improve, confirm you've got an idea 
to act in those areas.
● A high bounce rate, for instance , could lead on you to ascertain the 
whole law firm website for usability issues to see if malfunctioning 
or inefficient features are driving users away.
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[email protected]
Call us: +1 855 835 5329
CONCLUSION
● A brand audit is a great way to determine the strengths and 
weaknesses of your marketing efforts for attorneys and law firms.
● Speak with an experienced legal marketing consultant to learn 
more about this process.
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Irvine, CA, USA 
855.835.5329 Zip Code: 92618