In today's digital age, the importance of protecting personal information has become more significant than ever. With data breaches and cyber-attacks on the rise, businesses must prioritize the security and privacy of their customers' information. This is where ISO 27701 comes in. ISO 27701 is a new standard that provides guidelines for implementing a privacy information management system (PIMS) within an organization. It builds on the existing ISO 27001 and 27002 standards, which focus on information security management systems (ISMS), and extends their principles to privacy management. In simple terms, ISO 27701 provides a framework for managing personal information in compliance with data privacy laws and regulations.