ISO 27701 is a privacy extension to the ISO 27001 standard that provides guidelines for implementing a Privacy Information Management System (PIMS). The standard helps organizations to establish and maintain effective privacy controls and processes, protect personal data, and comply with applicable privacy regulations. ISO 27701 certification plays a significant role in protecting consumer privacy in the following ways: Data protection: The standard provides a framework for implementing appropriate technical and organizational measures to protect personal data from unauthorized access, use, disclosure, and loss. Compliance: ISO 27701 certification helps organizations to comply with relevant privacy regulations, such as GDPR, CCPA, and other local data protection laws.