Learn about UI/UX design, and how to become a UI/UX designer in this comprehensive guide. UI/UX design is a part of website design and its aims to provide a positive experience that keeps users loyal to a brand or product. Today’s large and small businesses both understand the importance of being customer-centric rather than product-centric: that is, using data insights and UI/UX design principles to understand customer requirements or needs and design products and services accordingly, rather than launching products they think customers will want. User experience designers are among the most sought-after creative roles in an organization, alongside graphic designers, web designers, and creative directors.