IISM Sports Communique_April 2021
                     THE SPORTS COMMUNIQUE
IISM’s OFFICIAL NEWSLETTER
APRIL 2021
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Back then in 2010, when Sports Management wasn't a well-known term in India, spreading awareness amongst 
sports enthusiasts and establishing a formalized structure as well as an infrastructure for them to pursue Sports 
Educaon was a challenge.
We didn't have any benchmark to refer to while IISM was established. We took steps, faced failures, applied it for 
beer and eventually, got desired results. IISM that stands today is a result of learning from failures and perseverance 
put up in the past 11 years. 
In August 2020, on the occasion of Naonal Sports Day, IISM was conferred with the Rashtriya Khel Protsahan 
Puruskar for the Development for Sports by the hands of Hon. President of India, Shri. Ram Nath Kovind Ji. It was a 
reward for all the hard work put in the by our team for over the years.  
IISM, now marks another milestone in its ever-going journey of nurturing young sports minds in India. IISM embarked 
its journey of training Sports Management aspirants and bestowing the Sports Industry with competent 
professionals. We're proud that our students are following their passion and moving ahead to becoming leaders in 
their respecve roles.
We wish to witness India becoming a sporng superpower and are confident that we will connue to strive towards 
our mission and vision by proffering the sporng ecosystem with finest Sports Managers and Entrepreneurs.
We wish to acknowledge and express gratude to our students, alumni, collaborators, associates, parents and 
everyone who has contributed in this wonderful journey.
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IISM CELEBRATING THE SPIRIT OF A SPORTSWOMAN WITH TEAM  SAINA
It was amazing coming together to celebrate life journey of one of finest shulers in India on big 
screen in the month of March 2021. Kudos to team Saina for creang a magnificent film that is an 
ode to a wonderful sportswoman. Team IISM is happy to be a part of this journey and that IISM 
students are a part of this film. We wish Mr. Amole Gupte and team Saina the best! The movie is 
now live on Amazon Prime. 
Mask removed for photography purpose only
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IISM'S INDUSTRY INTERACTION DAY
IISM in the month of February 2021 organized 'INDUSTRY INTERACTION DAY' for Sports & Event 
Industry stalwarts to come under one roof and discuss on Sports Management educaon. IISM, for 
11 years now, has been pung best foot forward to train professionals for Sports Industry. The 
event focused on discussing grassroots, growth, iniaves, diverse vercals of Sports Industry. With 
this convenon, IISM along with the industry professionals would connue to make dreams of 
sports enthusiasts, a reality. 
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IISM'S HALL OF FAME
IISM student, ARHANT JOSHI from Master's Degree in Sports 
Management Batch 2019-21, went to parcipate at the 58th 
Naonal Roller-Skang championship conducted by Roller Skang 
Federaon of India, held in Chandigarh. He returned victorious 
with 2 Gold Medals in the events Classic Slalom and Speed Slalom 
and a bronze in Roller Freestyle.
Previously, Arhant had bagged 3 medals at the 57th Roller Skang 
Championship 2019 by Roller Skang Federaon of India held at 
Vishakapatnam. He has been parcipang in these events since 
2012. He also received a felicitaon medal for represenng India 
at the World Roller Games 2019.
We congratulate Arhant for his win and are proud of his 
achievements. 
IISM alumna from PGDSM Batch 2015-16- MS. AKSHATA SHETE JADHAV 
won 'Times Power Women 2020' award as Sportsman of the year. Akshata 
is an Internaonal Rhythmic Gymnast & Shiv Chhatrapa Awardee. She is 
the Director and Head Coach at BPCA Rhythmic Club, a Rhythmic Coach 
(Level 1 & 2) and Internaonal FIG Judge (Category 2) & AGU member. 
Akshata has tesfied the fact that passion when transformed into a career 
takes you to heights. 
We are proud of Akshata and hearly wish her congratulaons for her 
triumph. 
MS. TANAZ MOHAMMED, our alumna from PGDSM Batch 2015-16, 
has achieved Apollo X Sports' 'Go The Distance Hero' award. Tanaz is 
Grassroots Development Officer at Mumbai City.
Since years, Tanaz is upliing girls through organizing free football 
camps. Also, Tanaz organizes Community Coaches Cascades and has 
trained over 60 coaches.
Tanaz is also Head Coach Educator at Premier Skills and Coach for 
Reliance Foundaon Young Champs. She is a Naonal Level Hockey 
Player who pursued her dream of making a career in Sports 
Management. 
We're proud of her & IISM congratulates Tanaz for her 
achievement. 
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Vedant Garg is a student of Master's Degree in Sports Management from batch 2019-21. Vedant 
is an ardent sports lover who has been a professional cricketer. At IISM, he is geng acquainted 
with the sports industry in depth. This year, he will be all set to enter the Sports Industry with a 
formal sports educaon. However, prior to it, he has established himself as a Sports 
Entrepreneur with his venture- Sport It Down. 
Here's a wrien interview with Vedant.
Know Vedant's story and his learnings being a Sports Entrepreneur.
1. What does sports mean for you?
According to me, sports is an important part of my lifestyle and is my identy. I've played cricket at a recognised 
level and this sport has shaped me as a beer human. Nowadays, I don't shy away to try out different sport and 
learn more about it. I try and follow as many sports as I can. Formula 1 being the one that keeps me excited all the 
me
2. How did studying Sports Management happen? 
I decided to give up cricket aer a year gap post bachelor's and was in a zone to do MBA, but somehow, 
somewhere, this term – “Sports Management” popped up. I researched and it was a “let's do this” kind of decision 
for me. Needless to say, my parents were very supporve with my decision.
TO READ THE ENTIRE BLOG, CLICK HERE : http://bit.ly/3rbeAW8
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FEATURING: INSTITUTE SOCIAL RESPONSIBILITY CELL (ISRC), 
IISM STUDENTS' INITIATIVE
Instute Social Responsibility Cell (ISRC), IISM students' iniave, is formed to provide a plaorm for students to 
explore and pursue their passion through which students can make a posive impact on the society that we live in.
ISRC dedicatedly works towards spreading smiles through diverse iniaves. Since 2020, ISRC has launched drives 
that aimed at spreading awareness on ensuring safety during Covid-19 lockdown period and Diwali. Not only this, few 
months ago, ISRC organized a Mental Health session called-The Mindset of Champions, inving an expert for team 
IISM. Post that, the cell made efforts to put emphasis on the importance of happiness by launching 
#HappyCultureDrive wherein they asked people to parcipate by sharing their favourite memory in the form of 
pictures.
ISRC organized Charity E-Fest 2021 wherein people parcipated in games, paying a nominal price for it. The 
parcipaon amount was used by the cell to donate women's hygiene products in remote areas on the occasion of 
Women's Day.
ISRC is indeed an acve cell which stands by its mission and vision and has been working ardently towards it.
Institute Social 
Responsibility Cell
RAJAT PURI
President
ANIMESH SHASTRI
VENKAT SUBRAMANIAM 
Head Of Operations
Creative Head
PRATHA AGRAWAL
Marketing Head RITESH PATIL 
Finance Head
OMKAR KULKARNI
Vice President
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In order for any sport organizaon or enterprise to thrive, good financial pracces must be followed. Those 
responsible for this crucial aspect of the industry are somemes financial experts who move into sports, while 
others study sport management with a parcular interest in its financial aspect. 
As in any professional field, financial management in the sport industry relies on:
Ÿ Strategy, planning and Capital budgeng
Ÿ Wise spending and reducing expenditures
Ÿ Reporng and analysis
Ÿ Rao Analysis.
Here's a brief look at some of the ways in which sport financial experts can budget their resources and maximize 
value throughout their organizaons.
Financial Strategy, Planning and Budgeng in the World of Sports.
The first major step in financial management for a sport organizaon is determining the type of business enty the 
organizaon is: a sole trader, a partnership, a corporaon, a co-operave or a nonprofit.
Sport financial management begins with determining what funds are available and how to allocate them. 
Examining previous financial records is essenal for established programs, while creang a strategy and budget 
from scratch for a new program requires working with owners and key stakeholders to best allocate financial 
resources.
TO READ THE ENTIRE BLOG, CLICK HERE : http://bit.ly/3q9eChj
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RISING SPORTS STARS OF INDIA
IISM students breathe sports and are staunch sports enthusiasts. Our students come from various fields of 
expertise as well as are active sports players from club, state, national and international level. Here are some 
of our students who are no less but rising stars of India. 
PIYUSH KHOPE AMRIT PAL SINGH KHUSHI DESHMUKH PARTH SHETTY
Cricketer  Footballer & Hockey Player Swimmer & Waterpolo Player  Footballer
ATHARVA WANARKAR MANNAN VED AVI BHATNAGAR DEVLEEN SINGH
·B adminton Player  Footballer  Footballer & Cricketer  Lawn Tennis Player
DHRITI SHRIKE KIRAN SHETTY K ASHISH SHARMA AAMIR INDOREWALA
 Badminton Player  Hockey Player Lawn Tennis Player  Taekwondo Player & Cricketer
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Bhushan Malani is IISM alumnus from Bachelor's Degree in Sports Management Batch 2017-20. He is 
a naonal level athlete who decided to pursue Sports Management and contribute towards the ever-
increasing sector. While studying at IISM, Bhushan established a venture of his own named 
TheNurtureCulture. With this venture, he aimed to assist Indian athletes achieve their goals whilst 
maintaining their nutrion balance with Indian tradional cuisine. He happened to research about 
the Indian Nutrion market and introduced soluons to the need of athletes. 
Here's a wrien interview with Bhushan that aims to show a way forward to future Sports 
Management professionals and Entrepreneurs: 
1. What does sports mean for you?
Sports has been an integral part of my life from the age of 10. I started my career in sports with athlecs and that has 
helped me cope up with many difficult situaons in life. I wasn't really a studious student and found my interest in 
sports. Sports taught me to fight losses and not let the pride of winning states get into my head. Important life skills of 
communicaon, people skills, me management, etc. all were imbibed in me by sports. Aer winning 40+ medals and 
compleng my Bachelor's Degree in Sports Management from Internaonal Instute of Sports Management, I can 
safely say that sports has made me who I am today and it means the world to me
2. When did you decide to study Sports Management?
-> Being a naonal level athlete, I was able to find out the flaws in the management of top levels tournaments and 
compeons. That is when something sparked in me to learn more about organizing and managing sports events. 
During this research I came across Sports Management as a field. Fortunately, IISM was offering a bachelor course in 
sports management that too from Mumbai University as compared to its counterparts who were either offering a 
degree from unrecognized ones.
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3s8QQSU
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IISM STUDENTS AS A PART AT IPL'S DC WATCH PARTY
IISM students are taking great strides. Latest being a part of one of most celebrated leagues- the Indian Premier 
League, IISM students were invited to be a part of Delhi Capitals' watch party. The watch party had fans of the 
teams Delhi Capitals & Rajasthan Royals as expert panels. Our students Sanchit Desai from MSM Batch 2020-22, 
Kushagr Dixit and Anuraag Peesara from MSM Batch 2019-21 discussed on the match, the team's approach and 
analysis of diverse aspects.
Not only this, another student of ours- Prathmesh Palshikar from MSM Batch 2019-21 was a part of ESPNcricinfo's 
T20 Time Out's live pre-match show. Prathmesh had the opportunity to ask quesons to Mr. Daniel Veori and 
Mr. Irfan Pathan. 
We are proud of our students and are confident that they have begun to make a mark of their own with their talent.
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IISM STUDENTS' INITIATIVE: THE THIRD MAN CRICKET SHOW
India's Most Celebrated 
Sporting Festival
The
Is Here!
Watch detailed 
Live Analysis of the IPL 
pre & post matches daily  with
The Third Man Cricket Show 
IISM students' initiative
L IVE On @the_third_man_cricket_show
Pre match live begins at 6:45 pm  | Post match live begins after last ball bowled
The Naon's most awaited sporng carnival- Indian Premier League has begun. You can watch live pre-match 
discussions & post-match analysis live on Instagram handle @the_third_man_cricket_show
The Third Man: Cricket Show, supported by IISM, would have panel of analysts and fans from IISM discussing matches 
throughout the season of the IPL 2021.
The pre-match discussions will begin at 6:45 PM every day and post-match analysis will begin aer the last ball 
bowled in every match. 
Follow, The Third Man: Cricket Show for live discussions and weekly podcasts.
FOLLOW, THE THIRD MAN: CRICKET SHOW FOR LIVE DISCUSSIONS AND WEEKLY PODCASTS.
https://bit.ly/3wA1G7Q 
https://bit.ly/3wENhYb 
https://bit.ly/3uB8Siq 
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By 2025, it is esmated that 463 exabytes of data will be created each day globally, that's the equivalent of 
212,765,957 DVD's per day, according to the World Economic Forum. Understanding of analycs will move from 
being a valuable skill to a somewhat mandatory one. Understanding data is a key skill for managers in the 21st century 
and IISM with its vision to transform the Indian sporng landscape has taken up the responsibility for providing well 
trained analysts to Indian sporng ecosystem. This has consistently been highlighted by the academic leadership 
which has been extremely dynamic in its approach to the subject. The sports industry in India is ripe for this data 
disrupon.
We oen lament at the performance of our athletes in mulnaonal events like the Olympics. The lack of hardware 
like sports stadium and training facilies is highlighted oen. What is seldom recognised is the soware for a 
successful sporng naon is the skill of the support staff. Nowhere is it more apparent than analycs. In top sporng 
naons like Australia alongside the laptops they have top notched trained analysts to provide insights to their up and 
coming athletes. If India is to be a top sporng naon it needs to democrase this knowledge by having as many 
trained professionals in the sector.
Applicaons of data in the sporng world are not restricted to on-field applicaon but also for revenue management, 
venue management as well as many other acvies. It is with this awareness that the coursework is designed to equip 
the students with tools to develop analycal insights in an applicaon of their choice. Be it understanding social 
media trends or predicng the fooall at a venue for a sports event the sports analycs management course is 
designed taking into account that managers with an understanding of data will be an asset across the spectrum of 
sports related acvies. Top notch sports management ulises all of these analycal insights that then deliver the 
spectacle on and off the field.
TO READ THE ENTIRE BLOG, CLICK HERE : http://bit.ly/3wbzbNO
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IISM WITNESSES COMPETITIVE SPIRITS AS E-CELL ORGANIZES 
BUSINESS QUIZ FOR THE STUDENTS
The Entrepreneurship Cell (E-Cell) at IISM is a student development cell that focuses on assisng students to 
improve their overall entrepreneurial presence. This is achieved by providing students with a plaorm to support 
the innovave ideas that they have while also broadening their thought process through diverse acvies like 
business quiz, industry interacons and acvies that lead to a well-rounded entrepreneur as per the 
requirement of the Industry.
E-Cell has organized a Business Quiz on 21 April 2021. It was a two-round quiz wherein the 1st round had been 
held virtually and the finale round was set to be held on 21 April. IISM students were a part of the finale as virtual 
audience and cheered for the finalists on their big day! 
Featured on the banner are the 9 finalists of the quiz.
THE WINNERS OF 
THE E-CELL BUSINESS QUIZ ARE: 
 DEVARATA SAWANT, 
MSM Batch 2020-22 
ANKUR DUA
BSM Batch 2020-23 
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Ms. Diksha Chillar & Mr. Ankit Nama are our students from PGP in Sports & Wellness Management 
Batch 2019-20. Diksha & Ankit have together founded Æthle Circle, a Sports Management firm. 
With utmost passion, both alumni of IISM chose to become Sports Entrepreneurs. As Entrepreneurs, 
Diksha & Ankit aim to make a mark of their own in the Sports Industry and establish their firm as one 
of the finest in India. 
Here's an interview with Diksha & Ankit that aims to show a way forward to young sports lovers who 
dream big.
1.  What does sports mean for you?
If we can describe sports for us in two words, it would be- life and passion. For us, sports are anything that does away 
with any of our stress or concern, either while playing or watching, this is what we enjoy the most. Basically, that 
enables the child mode in us.
2. What encouraged you to pursue Sports Management?
Since Our childhood, we've been passionate about sports. We all know the Indian sports industry is on its rise, so 
pursuing a PG in Sports Management from one of the finest colleges in this domain will allow us to work towards our 
passion and gain essenal exposure and knowledge.
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3qzfNH4
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HOW IISM STUDENTS CELEBRATED WOMEN'S DAY
Instute Social Responsibility Cell (ISRC), IISM students' iniave had organized Charity E-Fest 2021 
in March 2021 prior to Internaonal Women's Day. The Cell invited entries to play diverse games 
with a payment of nominal price. The amount collected through the entries were ulized to buy 
hygiene products for the women of rural areas. Same was distributed to the women on the account 
of Internaonal Women's Day on 8 March. It was truly a thoughul iniave by the ISRC students 
which took a step towards making women's day even more special. 
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Mr. Rutvik Likhite is our alumnus from Bachelor's Degree in Sports Management Batch 2017-20. He 
has founded his own sports brand called Kitup. An idea of doing something of his own in the sports 
retail and goods sector made him a Sports Entrepreneur. As an entrepreneur, he aims to make his 
sports brand reach corners and corners of India, equipping sportspersons and witness them 
represenng the naonal flag. 
Here's an interview with Rutvik Likhite that aims to show a way forward to young sports lovers who 
dream big.
1. Tell us about your passion for sports?
At the age of 3, I entered the world of sports. I am professionally praccing karate from the past 18 years. I have been 
surrounded by coaches and players most of my life. I breathe sports and hence, I always had a vision of doing 
something related to sports in my career. Also, wanng to have some venture of my own in field of sports is what I 
have always wished for. Today, I have a sports brand of my own called Kitup. 
2. When did you decide to step towards studying Sports Management? 
When I was appearing for my HSC, my mom and I were discussing of what I could study next. We had come across a 
text which menoned Bachelor's Degree in Sports Management offered by IISM. That is when my mom and I explore 
more about it and came down to the decision of me pursuing BSM and heading towards my dream career. 
3. What did you take away from IISM?
IISM opened doors for me in the world of sports. It is due the instute that I got exposure and could learn about 
diverse sub-fields and sectors in Sports Management & Sports Industry. At IISM, I was provided with great 
opportunies, I could intern at esteemed companies wherein I developed contacts in sports industry. Not only this, I 
could polish my skills and learn much more about sports and back-end. 
TO READ THE ENTIRE BLOG, CLICK HERE :  https://bit.ly/36j6TW9
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#HAPPYCULTUREDRIVE BY IISM'S ISRC STUDENTS
With an aim to spread happiness and to share the importance of having a stress-free mind, IISM's 
Instute Social Responsibility Cell (ISRC) ran 'Happy Culture Drive'- an excing and fun drive for 
everyone. People contributed in this drive by sharing pictures and moments that they cherish the 
most. 
Here's what ISRC had to apprise aer receiving a warm response on the drive- “Thank you to 
everyone who shared their interests in our selfless move of making people smile. Happiness starts 
with you and it could be anything. Why do we need others to make us smile? Your smile is your asset 
you'll find right under your nose, which brings joy to you. Be the source of your own smiles. We don't 
need any special day to share our happiness, be happy at the moment, that's enough. Make your 
heart smile! Thank you”.
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THE SPORTS COMMUNIQUE
IISM’s OFFICIAL NEWSLETTER
19