Uploaded on Jun 5, 2021
3 Essentials For Result-Oriented SEO In 2021
3 Essentials For Result-Oriented SEO In 2021
To help manage the SEO efforts in 2021, the experts for SEO services in Reno at Stack Mode use the tactics
and insights that best match their goals. The following are a few SEO essentials they always mull over to
achieve the desired results:
1. Enjoy the advantages of passages
In October, Google declared that it can now index not just pages but even passages within the webpage.
Imagine a website with 20 paragraphs. Before this change, the 12th paragraph likely had slight value in the eyes
of Google. After all, it is a small part of the content and is near the bottom of the webpage. Perhaps, at most, it
helped define the overall point of the content on the webpage. And nevertheless, that paragraph may be the reply
to a usually-searched query.
Now Google says it can pin down that useful passage that drives the webpage up in the rankings. Here is the
way Google portrays it:
“By better recognizing the relevance of particular passages, not only the webpage in general, we can hit upon
that needle-in-a-haystack information you are in search of. This technology will get better 9% of search queries
across all languages as we roll it out worldwide.”
2. Keep an eye on subtopics
Google even expects to provide improved results for defined topics. As Google clarified in the same
announcement - If you search for “web development services in Reno”, Google understands subtopics like
affordable web development services, premium web development services, and displays a wider variety of
content on the SERPs.
To be successful with subtopics, the website should support long-tail keyword phrases. Given recent machine-
learning and AI advancements, you do not need to keep repeating the long-tail phrase in the content. Include it
in the content and then support it by using similar phrases.
Possibly “top web design company in Reno” is the phrase. Ensure to integrate that into the page content
header, page title, etc. But utilize associated phrases in the content as well.
3. Earn featured snippets
If you land a featured snippet, you have a benefit over other websites. The visibility alone could pay off for the
company. Yes, a few searchers will not click when the featured snippet responds to their queries, but you get the
advantage of any clicks it does attract.
Diverse kinds of content, including a chart, list, table, paragraph, etc., are qualified for featured snippets.
In 2021, Ahrefs, which has in excess of hundred million keywords in its database, released detailed findings
from its featured snippets research. An interesting discovery is that 17.1% of queries return SERPs with a
featured snippet, which signifies that the prospects of earning a spot for pertinent terms are available in
abundance.
In addition, adding transcripts to videos is essential. Videos can be of extreme use and help with website
engagement. But the audible and visual content is not a direct optimizer. Why not boost the SEO potential of the
webpage with a transcript as well? Stack Mode is a top-rated SEO company in Reno that can help you make
the most out of every effort for SEO in 2021!
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