DM  Pamphlet
                     Digital Marketing Module
Introduction to Digital Marketing
v Fundamentals of Marketing v Advanced link building techniques
Key concepts of Digital Marketing v Importance of Local SEOv
v Digital Marketing platforms & strategies v Google My Business
v Tips & tricks to reach top position
Search Engine Optimization
v Google Webmaster / SEO tools
v Google algorithms
v SEO guidelines for customizing website design Website planning & Optimization
v Keyword research v Principles of web designing & web hosting
v Competitor analysis v Understanding HTML & CSS
v On-page optimization v Wordpress installation
Website speed | Domain name | URL optimization v Content management in wordpress
Title tag optimization | Meta tags optimization | v Theme setting & customizations
Sitemap | Content updating | Robots.txt | Analytics
Canonical | Schema.org | Rich snippets v Web, Mobile & App analytics
v Off-page optimization v Key performance indicators in analytics
Link building | Directory submissions | Classifieds | v Introduction to Google analytics
Q&A forums | Guest blogging | Press releases | v Installing analytics code in site 
Social bookmarking v Competitor data analysis
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Digital Marketing Module
v  A/B testing
Social Media marketing
v Integrating Analytics and Webmaster
v Intro to various social media channels
v Ecommerce analytics
v Identifying the right medium
v Conversion tracking
v Social media optimization (SMO)
v  Mobile application tracking
v In-depth learning about 
v UTM tracking parameters
v Report preparation & analysis Facebook marketing | LinkedIn marketing
Twitter marketing | Instagram marketing
Google Adwords - Search engine marketing Google + marketing |Pinterest marketing
v Intro to Adwords / Pay-per-click (PPC)
v Building a social media strategy
v Account structure
v Campaign measurement metrics
v Campaign & AdGroup settings
v Keywords research Online reputation management
v Creating a compelling ad copy v What is ORM?
v Ad extensions v Social listening
v PPC budgeting & Bid management v ORM process
v Quality score metrics v Tools for managing reputation
v Shopping campaign
v Google Merchant Center account Display advertising
v Conversion tracking v Display advertising – How it works?
v Adwords report analysis v Creating a display campaign
v Designing compelling display banners & content
Design Fundamentals
v Display Ad Builder & Display planner tool
v UX / UI design principles
v Bidding strategies
v  Learn to work with Photoshop
v Targeting & Retargeting advertising
v Creating Email Newsletter
v Display advertising measurement
v Create your own ad design for campaigns
v Integrating designing skills with marketing 
abilities
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Digital Marketing Module
Email marketing Content marketing
v Email marketing objectives v What is content marketing?
v Types of email – Blast, Drip & Triggered v Types of Content
v Designing a good email with great content v Buyer Persona
v Opt-ins & Subscriber management v Content marketing pipeline
v Mail Chimp – an overview
v Executing a content marketing strategy
v Email delivery & reporting
v Influencer marketing
v Using email in the marketing mix
v Content distribution strategy
v Marketing automation
v Content marketing measurement & ROI 
Video marketing (Youtube) calculation
v Creating a channel in Youtube
Mobile marketing
v Types of Youtube ads
v Growth & advantages of mobile marketing
v Establishing a video marketing strategy
v Uploading & optimizing videos v Running SMS campaigns
v Promoting mobile video v Creating a Mobile website
v Integrating Youtube channel with Google v Mobile ads
Adwords account v Mobile app install campaigns
v Youtube analytics
v Advertising in mobile apps & games
v Video SEO tips
v Integrating with social media platforms
v Making money through your Youtube 
channel Affiliate marketing
Remarketing v How affiliate marketing works?
v Cookie-based tracking v Affiliate marketing networks & payment models
v Email remarketing v Affiliate marketing in Ecommerce
v Facebook remarketing v Promoting the affiliate products
v Google Adwords remarketing v Reports & ROI
v Dynamic remarketing
v Remarketing impact measurement
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Digital Marketing Module
Google Adsense
v Adsense guidelines v Permission marketing
v Bidding models v Lean UX
v Adding code in site v Ecommerce marketing strategies
v Adsense optimization tips v B2B vs B2C marketing strategies
v Making money via Google Adsense v Brand management
Conversion optimization v Exposure to few important tools 
* SEM Rush * MOZ * Optimonk *MailChimp * SEO 
v Overview of conversion optimization
Profiler *Ninja Outreach *Buzzsumo * GTMetrix *Alexa
v Conversion planning
& more.
v Conversion Copywriting
v Landing page optimization Getting started as freelancer
v Understanding & engaging with customers v How does freelancing work?
v Lead generation for business v How to get started?
v A/B testing v How to bid on projects?
v Digital analytics v How to handle the clients?
v Mouse tracking & Heatmap analysis v Devising a digital marketing strategy
v Google tag manager v Project management tools
v Integrating conversion with online marketing
More concepts in Digital Marketing
v Sales funnel
v Marketing automation
v Growth Hacking
v Inbound marketing
v Customer lifecycle
v Lead generation & Lead management
v Digital analytics
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