In the realm of financial management, two primary objectives often guide business decisions: profit maximization and wealth maximization. While both goals aim to enhance enterprise value, they differ significantly in approach, implications, and outcomes. This discussion is highly relevant for businesses utilizing jewellery software, as they strive to optimize operational efficiency and achieve long-term growth. As we explore these differences, it becomes evident why wealth maximization has become the preferred strategy in modern financial management, especially for companies in asset-driven industries like jewelry.