When it comes to running a business, good customer involvement is what determines success. When users have questions about a service or product, it's critical to keep a continual flow of communication, whether via email, phone call, live chat, or chatbot. Conversational chatbots have emerged as a key tool for providing high-quality consumer experiences in recent years. These are particularly excellent for answering basic queries or providing brief updates, and they provide a handy and effective solution for businesses to automate simple discussions. Conversational chatbots, on the other hand, can be so much more. Here, we'll look at four creative chatbot use cases and four best practises for increasing consumer interaction.