Transactional messages are typically automated and enable the timely distribution of essential information. They can be sent in reaction to triggers to provide customers with timely and relevant information. Typically, promotional SMS is used for marketing messages like sales announcements or product debuts. Transactional messages, on the other hand, engage customers throughout their purchasing journey based on specified triggers. Transactional messaging can improve customer interactions in a variety of ways, from increasing loyalty to averting lapsed purchases. So, make certain that you select the best transactional SMS providers for your company.