WhatsApp is the most popular messaging app in the world, with over 2 billion monthly active users. Furthermore, it is the preferred messaging platform in many countries of the world, including Latin America, India, and parts of Europe. If your firm operates in these markets or is a global corporation wanting to expand into these territories, you must be on WhatsApp in order to reach customers there. Furthermore, because customers commonly use WhatsApp for personal conversations, they engage with it frequently and open messages at a high rate. For marketers, WhatsApp was not always an option. Businesses have traditionally used it for notifications and customer support, but following WhatsApp, marketing and promotional messaging use cases are on the rise.after WhatsApp began to permit these use cases on their platform in 2021. WhatsApp’s global popularity, high level of engagement, and new opportunities for promotional messaging present a new avenue for innovative marketers to engage with consumers over their preferred channel with targeted and relevant messages. This can help start a conversation with these consumers, build loyal relationships, and deliver measurable ROI. For example, use marketing messages as a starting point to engage your customers by sending them a personalized product recommendation or back-in-stock notification, prompting them to ask any follow-up questions, and then helping them complete the transaction over WhatsApp. In this way, you can drive greater conversion and revenue with WhatsApp marketing. The above-mentioned WhatsApp Marketing Strategies can only be implemented with Karix WhatsApp Business API.