The WhatsApp Business Platform has been a game-changer for businesses worldwide. The ability to tap into WhatsApp’s potential audience of over 2 billion people, most of whom use the app daily, has opened a whole new universe of possibilities for brands who want to reach out and engage their customers, offer real-time support, and sell products and services. But while getting a WhatsApp business account for your business might be a straightforward process, the dynamics of succeeding on the platform require a lot of planning and attention to detail. Today, we will talk about some of the most common pitfalls of using WhatsApp for your business. As you will come to see, offering a great customer experience over WhatsApp is often a question of what NOT to do.