WhatsApp commerce is making waves in the retail industry, with recent platform additions enabling users to have an end-to-end purchase experience. Shopping behaviors are changing, with up to 71% of consumers shopping in "micro-moments" that are unexpected. WhatsApp marketing is proving to be a game changer for merchants trying to capitalize on these micro-moments and amp up their engagement tactics. This blog will look at how you may encourage customers to shop on WhatsApp Business API to increase conversions through customer interaction.