Festivals in India are not just celebratory occasions but also pivotal moments to connect with customers and amplify brand visibility. But how do you create festive WhatsApp campaigns that stand out from the crowd and resonate with your audience? With an average open rate of 98%, brands have witnessed a remarkable increase in sales during festivals via effective WhatsApp campaigns. Let’s uncover ways to understand the Indian festive audience, crafting messages that capture the essence of each festival, and measure the impact of your WhatsApp marketing efforts.