Uploaded on Dec 9, 2019
Presentation on "7 Product Strategy Lessons from Samsung's Wearables"
7 Product Strategy Lessons from Samsung's Wearables
7 PRODUCT STRATEGY LESSONS FROM SAMSUNG'S WEARABLES Source: Google Images LESSON 1: SET THE CLIENT EXPECTATIONS RIGHT • Samsung showcased the Gear Fit inaccurately. • Their case that it was good with a number of cell phones was later expelled from their site. Source: Google Images LESSON 2: COMPATIBILITY CONFIRMATION • Experienced a few blunders during the set up also, was not able interface Samsung Gear Fit with Samsung S5 mini running the latest Android programming. LESSON 3: LACK OF FEATURES • The default wellbeing application "S Health" is disappointing. • Just two applications accessible in S health (for example Exercise Trainer, Lark Action Tracker) Source: Google Images while customer expectation is set high. LESSON 4: LACK OF APPS • Some apps aren’t available in Google Play or Samsung Apps store. • e.g.: If you talk about Aptoide application in Samsung apps, which seems to have everything you need to find, unfortunately Aptoide isn’t Source: Google Images supported by Samsung. LESSON 5: LACK OF TESTING • Samsung wearables are being propelled rashly. • The crazy speed of item dispatch plans, the strain to create positive PR stories drive Samsung to discharge incomplete items without appropriate testing. Source: Google Images • Rigging Fit was basically propelled before it was prepared. It prompts the disappointment of the items. LESSON 6: LACK OF CUSTOMER SUPPORT • Samsung’s customer support teams are clearly unaware and confused on the Samsung wearables Source: Google Images LESSON 7: LACK OF MARKET TIMING • Clients are plainly inspired by the ongoing item discharges, there are a lot of right on time adopters ready to test and survey items, and there is no market chief. Source: Google Images CONCLUSION • Lesson 1: Set the client expectations right • Lesson 2: Compatibility confirmation • Lesson 3: Lack of features will be not attractive to users • Lesson 4: Lack of apps is the worst possible scenario. • Lesson 5: Lack of testing will fetch you nowhere. • Lesson 6: Lack of Customer support can damage your trust • Lesson 7: Lack of market timing is not at all beneficial for any organization Thank You
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