Characteristics of a Social Media Influencer
                     CHARACTERISTICS OF A 
SOCIAL MEDIA 
INFLUENCER
1. SELF-DRIVEN
•Becoming a social media 
influencer needs self-driven 
behavior. 
•They are solopreneurs as 
well as self-directed. 
2. STORYTELLERS
•These folks are best story 
teller. 
•They present information such 
as a way that the audience gets 
attracted. 
3. SOCIALLY ACTIVE
•Best influencers create a good image on the social 
platform, and keep engaging the audience and built a 
trustworthy relationship. 
4. YOUTH ICON
•They have abilities to 
attract youth towards 
them. 
•They know all tactics to 
get the youth audience that 
actually believes them like 
nothing. 
5. PASSIONATE
•True social media influencer 
is passionate about their work 
and loves its audience. 
•Generally, they reach this 
position to get money from 
influence, they do not intend 
to grow social network only 
for money. 
6. WORKS AS PER INTEREST
•They post videos, photos or 
content as per their interest. 
•They even travel around the 
world to do what they love 
and share with audiences. 
7. GREAT CONTENT
•To attract followers great 
content made a great 
impact. 
•Influencers know this 
key and they offer great 
content. 
8. MULTIPLE INCOME 
STREAMS
•Influencers focus on 
multiple income streams. 
•They know multiple ways 
to earn money rather than 
influencer agreement. 
9.ETHICS
•They know the audience 
follows them blindly, so they 
always follow ethics. 
•They are very selective about 
the brands they chose.