Facebook ad copy secrets to improve your conversions
                     FACEBOOK AD COPY 
SECRETS TO IMPROVE 
YOUR CONVERSIONS
www.adespresso.com
INTRODUCTION
•A Facebook ad copy that enhances your conversions is 
an art itself. 
•When you combined creativity with modified 
techniques/tools, you are closer to know the better 
Facebook ad copy secrets. 
www.digitalmarketer.com
1. Try to match Facebook copy with 
Facebook funnels
•Great content is not always toppings on the cake. 
•You will have to focus on your funnels too. 
www.instapage.com
2.A/B split testing
•Before putting anything on Fb, firstly understanding that 
your shoppers/users will never be of the same age. 
•Embracing A/B split testing is the best option you can 
do to enhance Facebook ad copy. 
www.optimizely.com
3. Hyper generated copy
•Always remember that you are not the only one to 
advertise your products/brand/services.
•There are several competitors out there. 
•You will have to focus on 
how you can deliver creative 
ads copy. 
•The new/efficient way is 
using a hyper generate copy 
with Facebook pixel. 
sujanpatel.com
4. Alignment of visual and copy
•Put brand/product images in copy and make sure they 
are properly aligned. 
•It will good to read if you put relevant images/visuals. 
www.visualexpert.co
5. Focus on clicks
•Yes!, focus on clicks than your brand/product.
•That is the ultimate way to get more 
customers/audiences.
•Don't put all details on a copy, once shoppers like your 
ad they will contact you for further details. 
www.envisager.net
6. Facebook's relevant score
•Are you aware of it? 
•Testing ad copy with Facebook's relevant will save your 
efforts. 
•It is the best tool to analyze ad copy in real-time. 
www.vwo.com
7. Promising offers
•Customers/shoppers always attract offers. 
•Offering something good in return will help to catch 
their attention. 
www.adespresso.com
8. Make your ad copy curious for 
them
•Leaving some room for curiosity is always great to attract 
shoppers. 
•Create an interesting ad copy with relatable visuals. 
www.optinmonster.com