Proven Building Blocks To A Successful Pay-Per-Click (PPC) Campaign
                     Proven Building Blocks 
To A Successful Pay-Per-
Click (PPC) Campaign
 Pay-per-click advertising is a challenging strategy, if 
you do not get it right, you are bound to lose a lot of 
money on wasted ads, along with low conversion 
rates.
 Here are some proven methods to improve your 
strategy.
digitalvidya.com
Consistent landing page
 Ads should be related to the landing page they lead 
to. Otherwise, you risk losing potential customers. 
Most customers click on an ad when they have an 
intent for buying.
impactbnd.com
Reconsider your Call-to-action 
(CTA)
 It is important to research and analyze your landing 
pages and advertisement’s CTA. You can also consider 
comparing it with competitor’s CTA.
smtusa.com
Ad testing
 Your ads must be relevant and convincing for the 
audience. Write and create many ads and test them 
to see which one gives the best results. Work with 
people to make more creative ads
kinexmedia.com
Remarketing ads
 Remarketing is a strategy where potential customers 
who visit your website and do not make a purchase, 
will lead to your ads being shown on other websites 
which they visit, this will keep reminding them about 
your products and services.
blog.clickdimensions
.com
Choose the best keywords
 Keywords are essential for a PPC campaign. When 
you enter the keywords for your Google Ads settings, 
make sure you enter the most relevant phrases, for 
successful results.
impactbnd.com
Specify negative keywords
 Specify the keywords which you want to exclude, so 
that your ad doesn’t pop up for irrelevant searches 
and you will end up paying a lot on Google Ads.
hostpapa.com
Highlight offers
 When you advertise, make sure you highlight the 
deals and discounts you’re offering and that will 
definitely attract customers.
wordstream.com
Go for mobile call-only 
campaign
 When your ad displays your mobile number instead of 
link to your website, people searching for a thing will 
call when they’re most likely to buy it from you. You 
are bound to get better ROI with this option. 
seerinteractive.com