Smart Approaches for Advertising to Senior Citizens
                     SMART 
APPROACHES 
FOR 
ADVERTISING 
STincOe 2 00S4 wEe'Nve bIeOen aR po pular senior 
rCesoIuTrceI gZuidEe pNroviding important and interesting informatiSon, as well as 
products and services for people age 50 
and up.
WHY TODAY'S 
SENIOR MAGAZINE?
I am 62 and really enjoy Today's Senior Magazine 
because it includes some actual real information. Not 
patronizing or condescending as so many publications 
geared towards our age group can be, as if we are 
idiots." V.A. Grass Valley, CA
Being 83 years old and confined to bed, I cannot 
tell you how much I look forward to reading your 
magazine. I have traveled the world, "been 
there, done that" and I miss being out there. 
Your magazine gives me a glimpse of what is still 
going on in our beautiful world. My compliments 
to each and every one of your writers. Your ads 
show us "life does still go on". Bye and thanks 
for brightening my day."  D.M., Fair Oaks, CA 
Today's Senior Magazine 
started with its first California 
publication in November of 
2004. Since then, we have 
expanded to other areas 
throughout the United States. 
We credit our success to 
understanding the field of 
marketing to senior citizens 
and giving them access to local 
and national products and 
services that align with the 
needs of those 50 and over. We 
publish the most read and 
talked about senior magazines 
in our areas of distribution!
Our publication is different from other senior 
citizen publications. We print on easy to read 
newsprint, making it a perfect magazine for 
seniors. Printing this way also allows us to 
save costs, consequently charging our 
advertisers much less. This makes it possible 
for seniors to get important, relevant 
information in their area. Our targeted senior 
marketing distribution delivers to senior 
centers, gaming locations, retirement and 
assisted living homes, restaurants, and other 
businesses with a large senior population or 
customers. Our unique process and our 
dedication to delivering magazines for senior 
citizens that truly speak to the needs and 
wants of their lives makes us one of the best 
senior magazine franchises around.
We are always staying ahead of the information we know our 
customers need. That's why Today's Senior Magazine continues to 
be the go-to magazine for seniors across the country. We will 
continue to expand, providing our readers with information that 
matters to them.
CONTACT 
U7S07-497-
http:6//0w5w6w.todayssr.com/
[email protected]
P.O. Box m6456, Eureka, CA 
95502