What is Search Engine Optimization
                     TTDigitals India
What is Search Engine 
Optimization
Search Engine Optimization
 Have you ever wondered what is going on behind the 
scenes? When your search for anything on Google, 
Bing, etc. How do these sites with relevance to your 
search pop up? That’s where Search Engine 
Optimization (SEO) comes into action. SEO stands for 
“search engine optimization.” which means the 
process of improving your site to increase its quality 
and quantity of traffic to your website through organic 
search (search engine results). 
 The better organic visibility your pages have in search 
engine results, the better growth in your business or 
service. But what are different search engines?
 Different Search Engine and Optimizations-
Google
 With the biggest market share of about 92.4 percent, 
the most popular and common search engine is 
google. It’s the go-to search engine for the majority of 
people. Google has arguably the best search engine 
algorithm to provide the best results to the end-user. 
Though Youtube has given the competition in terms of 
market share to Google, It will still be counted on the 
list of Google as Youtube is owned by Google. 
Bing
 Launched in 2009 Bing is Microsoft’s default browser 
or we can say search engine. It’s the only existing 
competition for Google. Even after trying continuously 
to improve the user interface, Bing is still second to 
Google by a large margin. Bing has a market share of 
only 2.7%. Bing also allows different services on its 
surface like photos, videos, and maps making it easier 
for businesses to provide their details to rank better.  
Yahoo
 As of February 2021 yahoo holds a market share of 
1.47 percent. It can be considered as a competition to 
Bing. Yahoo was a leader as a free email provider till 
the user details were hacked in 2015. The search 
engine was famous and popular before Google took 
over the market. 
Baidu
 As the People’s Republic of China is ruled by a 
communist party it doesn’t allow firms like Google 
based in a capitalist country USA. Hence, China has 
its form of Google named Baidu which was founded. 
By a Chinese entrepreneur Eric Xu in January 2000. It 
is often termed as “The Chinese Google” and has 
features parallel to it as well. This web search is 
formulated to provide results for the website, audio 
files, and pictures. It also provides maps, news, cloud 
storage, and much more. 
 There are around 10 search engines but none of them 
are worth the search only because of Google. It has 
monopolized the search engine market. That’s what 
makes it important when it comes to 
Search Engine Optimization learning or driving traffic 
to the consumer to the website. If you are getting a 
whopping 92% of the total audience from Google itself 
then why would anyone learn to optimize other engines? 
Also, Google provides simple and better results using 
the Google search algorithm which is extremely useful 
for searchers.  
Services for Search Engine 
Optimization
1. On-page optimization 
2. Off-page SEO 
3. On page optimization
4. Link building activity 
5. Blog/ Article/ PR Submissions 
6. Social media submission 
Conclusion
 TTDigitals is the best SEO company in Pune, 
TTDigitals will meet your custom demands. TTDigitals 
is fastest growing Digital Marketing and Website 
Development Company in Pune near Hadapsar. 
        
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