Social Media Marketing - Facebook, Instagram, Linkedin and more
                     TTDigitals India
Social Media Marketing – 
Facebook, Instagram, Linkedin 
and more
Social Media Marketing – Facebook, 
Instagram, Linkedin and more
 In today’s day, social media has been playing a very 
important role in everyone’s life. From morning tea till 
bed, someone or the other would be using social media 
channels to upload pictures, videos, etc. After the 
COVID outbreak, the usage of social media platforms 
has gone up rapidly and still continues to be at its peak. 
With the evolving technologies isn’t it best for brands to 
market and reach their target audience through these 
channels? To find the answer let’s first get a brief on 
what is social media marketing. 
What is Social Media Marketing
 Using social media platforms to drive traffic to websites 
or increase sales to achieve marketing goals is known 
as social media marketing. SMM (Social Media 
Marketing) is about making your audience understand 
your brand better. As it is said, your first impression is 
your last, people have to like you instantly as you won’t 
get any second chance. There is only one task i.e to 
please your target audience so that they like your 
brand and suggest them to others. 
 According to stats of oberlo 71% of consumers who 
have had a positive experience with a brand on social 
media are likely to recommend the brand to their 
friends and family.
 90.4% of Millennials, 77.5% of Generation X, and 
48.2% of Baby Boomers are active social media 
users. Facebook alone has over 2.8 billion monthly 
active users. 54% of social browsers use social media 
to research products. 
 Social media not only has a huge audience market, 
but it also has an easier customer conversion rate 
( audience who turned into a customer of the brand 
via SMM). So let’s discuss some of the best channels 
for social media marketing.
Facebook
 This is one of the big names in this business. As the 
platform has more than 2.8 active users. The site is 
popular with everyone from teens to grandparents. It 
makes it easy to target a set of audiences as the site 
itself also offers extra features ranging from targeted 
advertising to live broadcasting to increase your social 
media marketing. There are over 80 million small and 
medium businesses using Facebook pages to market 
their product and brand. 
Instagram
 Facebook’s Instagram has taken over established 
channels like Twitter and LinkedIn. With over 1 billion 
users it’s one of the most important channels for 
marketers. Instagram is a mobile app and the users are 
younger than Facebook. it’s important to post high-
quality photos and videos that showcase your or your 
client’s brand in the best possible way. Hashtags are 
used to create trends so use them to create 
engagement and generate interest. 
Linkedin
 Once famous for resume and job searching platforms 
Linkedin has evolved into a social networking site for 
professionals. Linkedin has also the facility of native 
video posts and live broadcasts. The most popular 
business-oriented social networking site, LinkedIn is 
great for entrepreneurs looking to boost their 
professional networks or reach out to B2B clients. It 
has over 706+ million users, LinkedIn can be useful for 
growing your network, hiring, or sharing expertise with 
other professionals. 
Twitter
 Unlike other channels, Twitter doesn’t allow words to 
post more than 280 characters. Most people like it 
because of this uniqueness as there won’t be any 
unnecessary information and they get to read exactly the 
point that is important. Again it is not only a text-based 
platform, you can post videos, gifs, pictures as well 
making it more marketing-friendly. Twitter is ideal for 
promoting events along with advertisements. The reader 
doesn’t get bored easily as the contents are short. 
Pinterest
 It is a social media site that allows the user to create 
boards where they can save (pin) content (mostly 
photos). The pin includes a link back to the source which 
is w great feature to drive traffic to desired websites. 
This platform is mostly used for content like decor, 
fashion, paintings, food. The brands and businesses 
associated with these areas can capitalize on these 
features. It also provides options to promote your pins 
and video ads to reach your target audience. Businesses 
with visual content can be benefited from Pinterest the 
most.
Conclusion
 TTDigitals is the 
top social media marketing company in Pune, 
TTDigitals will meet your custom demands. TTDigitals 
is fastest growing Digital Marketing and Website 
Development Company in Pune near Hadapsar. 
        
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