How many ad placements should you have in your email newsletter?
                     How many ad placements should you have in your 
email newsletter?
Watson F
Writes on Ad servers, involved with Adspeed ad server 
solutions and Adspeed Ad serving software
Email newsletters are a powerful marketing tool that can be used to 
reach and engage with your audience. However, when it comes to ad 
serving in email newsletters, it's important to strike the right balance 
between providing value to your subscribers and promoting your 
advertiser's products or services. One common question you might have 
is how many ad placements you should have in your email newsletter. In 
this article, we will discuss the different types of ad placements, and 
provide guidance on how many you should include in your email 
newsletter.
Header placement
This ad location appears at the top of your email newsletter. It is the 
first thing that your viewers will see when they open the email. This 
placement is highly visible and can be a great way to promote a special 
offer or highlight a new product. However, it's important to keep in 
mind that this placement can also be distracting for your subscribers 
simply because it really stands out. Therefore, it's best to use it sparingly 
and price it as a premium location in your ad server. If you place 
irrelevant or distracting ads here, some of your viewers might find it 
annoying and they might delete the email even before they read the 
content below. People already have too many incoming emails in their 
mailboxes so they simply delete or skip those that do not look 
interesting. In this case, it is not worth it to lose long-term readers to 
gain just a few ad impressions.
Body placement
This ad location appears within the content of your email newsletter. 
This placement is less obtrusive than a header placement because it is 
not at the top and. It can be a good way to promote related products or 
services. When using this placement, it's important to make sure the ad 
is relevant to the content of your email newsletter because this 
placement can be considered part of the newsletter. Ideally, the ad is 
placed at natural breaks within the content so that it does not disrupt 
the reading experience. The ad width should match the paragraph width 
so it does not break the text layout.
Sidebar placement
This ad location appears in a sidebar or column, often to the right, next 
to the main content of your email newsletter. This placement is less 
visible than a header or body placement because it is on the side and 
does not directly interrupt the flow. However, it can still be an effective 
way to promote products or services. When using this placement, it's 
important to make sure the ad is still visible but not too flashing or 
disruptive to the reading experience. Also, depending on the reading 
screen’s size, there might not be enough space to display the sidebar.
Footer placement
This ad location appears at the bottom of your email newsletter. This 
placement is less visible than the other ad placements because users have 
to read or scroll all the way to the end to see it. Therefore, this placement 
depends significantly on the quality of the newsletter. If the newsletter were 
useful and interesting, people would want to read through all of it and reach 
the end to see the footer ad placement. For a footer ad to be effective, it 
must be highly relevant to the content of that specific newsletter. It is a 
good idea to think about it like the last chance you get to close a deal or 
convert a lead.
Now we know about the different ad placement options inside an email 
newsletter. It is recommended to find a reliable email ad server that 
supports these options and can help you monetize your audience while 
growing it at the same time.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.