How many ad placements should you have in your email newsletter? (part 2)
                     How many ad placements should you have in your 
email newsletter? (part 2)
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
In the previous article, we have described the four common types of ad 
placements in a newsletter. We will continue to explore other 
considerations when determining a suitable number of ads within an email 
newsletter.
Start small
The number of ad placements in your email newsletter will depend on the 
type of ad, the content of the newsletter, and the overall design. Generally, 
it is a good idea to start with just one or two ad placements and see how 
your audience responds. Ad serving should only be an additional benefit 
while the content is the main attraction. If you see a positive response, you 
can consider adding more placements in the future. However, if you see a 
spike in unsubscribes, find out if the reason is because of the content in that 
specific batch or because of the ads. Having too many ads can turn off 
viewers. When that happens, they do not find values in receiving your 
newsletter and might click to unsubscribe.
 
However, there are always exceptions. If your newsletter is mainly about 
introducing cool new things that your subscribers might find interesting. For 
example, a travel newsletter that sends out exclusive deals from hotels and 
destinations. In this specific case, the ads are considered the main attraction 
and you can get away with serving many ads that are relevant to the topic.
 
Match product and placement
It's also important to consider the type of ad you are placing in the 
newsletter. If you're promoting a special offer or a new product, a header 
placement may be more appropriate because it is a good placement to 
really grab viewers’ attention. Remember this placement really stands out 
so it’s best to price it as a premium location and use it sparingly. If you're 
promoting related products or services, a body or sidebar placement may 
be more appropriate because it can stay relevant and even contribute to the 
topic being discussed within the newsletter. Using a good ad server will help 
you manage multiple ads effectively and apply suitable targeting criteria to 
ensure ad relevance.
 
Design appropriately
It's important to consider the overall design of your email newsletter. If your 
newsletter has a lot of text and images, it's best to keep the number of ad 
placements to a minimum to avoid overwhelming your subscribers. If your 
newsletter has more white space and fewer elements, you may be able to 
include more ad placements without disrupting or degrading the reading 
experience.
It's important to ensure that the ad placements are not disruptive to the 
reading experience, and that they are relevant to the content of your email 
newsletter. By striking the right balance between providing value to your 
subscribers and promoting your products or services, you can effectively use 
an email ad server to serve ad placements that not only increase revenue 
but also engagement with your audience.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.