Ad serving for medical drug ads
                     Ad serving for medical drug ads
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
There are some ad opportunities that are more profitable than other 
offers. However, those also tend to be the ones where you really need 
to be careful with what you display and where you display it. Gambling 
and adult ads are very high on that list, so are medical-related ads. 
While these ads, and others like them, can make you a nice little income 
on your website, you really need to take some time to figure out if these 
are suitable for your audience. Medical drug ads tend to be a little safer 
in that regard, especially on a site devoted to healthcare, but there are 
still some things to keep in mind. Let’s take a look at a few:
Disclosures and legal requirements
If you have ever seen an ad for medical drugs on TV, you have certainly 
heard the warnings at the end and seen the small print that shows up at 
the bottom of the screen. Those warnings about side effects and other 
potential issues with the drug in question are in fact a legal 
requirement. If you are serving up text or banner ads, similar 
requirements also apply. That small print is going to take up a lot of 
space on a smaller size ad banner and it looks messy, which is something 
that you really need to think about. A solution is to use an interactive ad 
format which can contain a separate expandable window for the 
required disclosures.
Geo-targeting
Another thing that you need to be careful when doing ad serving for 
medical drugs is market availability and legality in other parts of the 
world. A drug that may well be readily available where you live may not 
be sold in other parts of the world. If you are set on serving ads for 
medical drugs, you need to know these potential availability issues, 
which means applying all necessary geo-targeting restrictions in your ad 
server.
Different ad versions
This is something that really applies to all forms of advertising on your 
website, but which has proven to be especially true with ads for medical 
drugs. Some types of ads are going to work better than others, so you 
really need to pay attention to the data (click rate, etc.) to see what is 
working and what isn’t. Also, requirements on advertising and 
marketing might be different in different jurisdictions so different ad 
variants are necessary.
Avoid misleading or false information
We all want to believe that all medical drugs we take help us and do no 
type of damage, but that is not always the case. Try to avoid ads that 
deliver either vague or unrealistic claims in their wording, as this can get 
you in a world of trouble with false advertising when it turns out that 
one drug or another is not as effective as it was hyped up to be.
Video ad serving
With so much information to share about medical drugs, including the 
side effects and health warning, one of the more effective ways to get 
the message out is via video ads. There are several different ways you 
can deliver the video information, including having the video content 
embedded within a regular banner ad. For a smaller ad placement, you 
can have an expandable ad which becomes bigger with a video player as 
the viewer interacts with it.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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