Ad serving opportunities for different publisher types part 2
                     Ad serving opportunities for different 
publisher types (part 2)
Watson F
Writes on ad serving, involved with Adspeed 
ad server solutions & Adspeed ad server platform
There are many websites with ads for a good reason. It is a very common and easy way 
to monetize your valuable content. There are many publishers with thousands of visitors 
and millions of ad impressions. However, not all websites and ads are equal. Some 
websites are ideal for ad serving. On the other hand, there are specific publisher 
categories that might not be suitable to serve ads, or at least certain types of ads. We will 
discuss different reasons below.
Adult websites
Adult websites are typically tricky and often inappropriate for many advertisers, owing to 
stringent content regulations. General advertisers should avoid adult websites, as they 
can damage their brand reputation and lead to negative associations. However, if your 
business is also adult-only then it might be a suitable option, or even the only option. It all 
depends on aligning the advertiser’s target audience and the publisher’s audience.
Gambling websites
Gambling websites can be precarious for advertisers, due to legal complexities and 
concerns. Some states, provinces and countries allow online gambling but many do not. 
Applying and monitoring accurate ad restrictions, especially geo-targeting settings, in 
your ad serving solution is critical to ensure compliance with multiple layers of regulations
Regular advertisers should avoid gambling websites in general as they can lead to 
negative associations and legal issues. However, if you are in the same industry then 
you are probably familiar with the rules and can navigate them successfully to your 
advantage and broaden your business.
Illegal websites
Places that endorse illegal activities, stolen content, pirated software are not suitable 
for ad serving. Advertisers should avoid these illicit websites at all costs because they 
can destroy the advertiser’s brand reputation and lead to many legal issues. If you 
advertise via ad networks or exchanges, make sure you check their reputation and 
use your own ad server to monitor ad delivery carefully so that your ads do not 
display on illegal, banned or black-market websites. It is always a good idea to select 
and choose your ad partners carefully and make sure they have a proven track 
record.
Low-quality websites
These websites are characterized by inferior content, spammy advertising, or 
intrusive pop-ups. They might generate a lot of impressions but yield few clicks or 
conversions. Advertisers should avoid these low-quality websites because they can 
damage the advertiser’s brand reputation due to negative associations. Moreover, 
paying for invisible or non-viewable impressions is just a huge waste of your limited 
dollars. With enough bad exposure, it might get your website into various block lists.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & 
clicks and reports ad statistics in real-time. Driven by the latest ad 
serving technologies, the goal of Adspeed adserver is to provide a 
reliable platform that can help in executing online advertising strategy 
more efficiently. 
 
 
 
 
Thank you for spending your precious time in 
reading this article.