Ad serving during the re-opening stage
                     Ad serving during the re-opening stage
Watson F
Writes on AdSpeed adserver, involved with Adspeed Ad 
serving solution & Ad server software.
We have all become used to life during the pandemic, going as far as 
calling it the new normal. There is still a way to go before life returns to 
the way it was prior to the arrival of COVID-19. In some places, 
businesses are in the early stages of re-opening, which means getting 
back to ad serving and trying to convince people to try them out. You 
are going to see a lot more advertisements during the re-opening stage, 
with some industries in particular being busier than others. Let’s take a 
look at what these industries are doing and how they are getting back to 
advertising as the world slowly starts to return to some semblance of 
normalcy.
People looking to get out of the house
At this point, people have been limited in what they can do outside of 
the house. There are many who have been stuck indoors for a long time, 
whether that was enforced or a personal decision. The reality is that 
people are beginning to see things slowly get back to normal and are 
now itching to get out. Businesses that offer outdoor and leisure 
activities are in a position to offer up their services to these very people. 
Now is the time to start advertising and let people know about your 
business.
Advertising from impacted industries
As we continue to head into the re-opening phase, the types of ads that 
you are going to see will be different from what was out there when the 
pandemic was at its worst. It is the hardest hit industries who are now in 
the business of getting people back, with the travel and hospitality 
industry sitting at the top of that list. Restaurants, bars and events are 
also re-opening, but they all need to be careful about how they 
advertise, which is what we will talk about next.
Customer reassurance
Businesses need to be careful about how they try to bring people back. 
Too many people too soon might not be the way to go. A gradual 
capacity increase will probably make more sense at this stage. While 
some people are ready to get out and get back to normal, there are 
probably many more who are still nervous about going into potentially 
crowded environments. One way to reassure potential customers is to 
highlight the safety procedures that are in place, which includes things 
like facility cleaning, trained staff and customer limits.
Have a back-up plan in place
The plans for re-opening need to include contingency plans, just in case 
things should change in the future. While we appear to be heading in 
the right direction, there is still the possibility of future spikes or issues 
or variants that could lead to further restrictions or lockdowns. This is 
something that all businesses need to keep in mind right now.
Deal with confusions and conflicts
The rules and regulations are not the same across the board. Some cities 
and states are more restrictive than other locations. All advertising and 
marketing material needs to include information about what to expect 
when they visit your business. Do they need to wear a mask in your 
facility, or do they need to be vaccinated before they can take 
advantage of your services? Make it clear to customers what your 
specific rules and regulations are. Things are evolving so be prepared to 
update your policies as needed.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.