Ad serving strategies for a post-pandemic world
                     Ad serving strategies for a post-pandemic world
Watson F
Writes on Ad serving, involved with ad hosting and 
ad server solutions.
We just went through the peak of a very big pandemic, one in the history book. 
It affected and is still wreaking havoc across the whole world. While COVID is 
still very much part of our world, we have reached a point where things are 
about as close to being back to normal as possible. While things are moving 
forward, there are still several challenges for businesses, many of whom are 
simply trying to survive at this stage of the game. The businesses that are still 
going made it through some pretty harsh times by adapting to the new way of 
life, but now they need to go ahead and do it again. It’s not just enough to 
survive, they need to find a way to thrive in the post-pandemic world. That is 
what we are going to look at today, so let’s go ahead and jump right into the 
ad serving strategies that many are sure to follow.
Take care of existing customers
It’s always important to bring in new clients while keeping existing customers 
happy. However, if you are finding it difficult to bring in new customers, you’ll 
need to be smart about where you’re spending your money. It’s all about 
watching your cash flow and looking at the pros and cons. It is expensive to 
generate new leads and convert those leads into paying customers. It is much 
cheaper to retain existing customers and bring potential customers back. It is time 
to revisit existing leads or even old clients because you already have that data at 
your disposal instead of spending money to acquire new ones. Look at ways to 
optimize your sales funnel to improve your conversion rates. For some businesses, 
that means ditching the higher costs that come with going in search of new 
clients. In doing so, they are making a commitment to the existing clients, the 
people who stayed and helped them survive through the pandemic. You need to 
understand what makes them stay with you and the current competitive 
landscape. Keeping existing clients happy and making sure they stay as a client is 
the utmost importance for a sustainable long-term business.
Get the message right
The days of the hard sales pitch are gone, or at least taking a back seat 
right now. Because people have seen so many ads, they are basically 
trained to see through the bad sales pitches. The pandemic caused a lot 
of long-lasting emotional damage including personal losses, changes in 
habit, lack of human interaction, etc. Because things are tough for 
everyone, the last thing that consumers want is having a new product or 
service shoved down their throats. The proper advertising copy that you 
should setup in your ad server right now should be about understanding 
the client’s current problems and solving them in an uncertain time as 
opposed to making it look as though it’s all about the money or even the 
product functionality. If you understand your clients, stay in touch and 
always be ready to help, you show that you are being empathetic and 
that is a strong foundation to build a long-lasting reputation.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.