Ad serving strategies for a post-pandemic world (part 3)
                     Ad serving strategies for a post-pandemic world (part 
3)
Watson F
Writes on Ad serving, involved with ad server platform 
and AdSpeed ad serving software.
The world is moving away from the lockdown mode that we 
experienced so many times during the past couple of years. This sounds 
like great news and we are all happy that the horrible experience is 
pretty much in the rearview mirror. However, it is followed by new 
challenges that people have to deal with. These problems are not new 
but they affect all of us directly and personally. They are money issues 
and they force us to change our views and behaviors. Businesses need 
to know how to address them in order to retain existing customers and 
attract new ones.
Offer deals and discounts
We discussed earlier about keeping clients happy. One of the easiest ways to 
attract new buyers and bring back existing clients is to offer discounts because 
people are always looking for good deals. A special deal can help convert an 
interested buyer and make a viewer want to learn more about your products or 
services. This is especially true when things are becoming more costly because the 
rate of inflation is going through the roof. Consumers simply don’t have the same 
level of disposable income they had just a few short months ago. By offering up 
deals, you help your clients save money and that means your business is very 
much in tune with what’s happening and changing in the world. You can use an ad 
serving solution to run ads on your website and social media platforms to 
promote these offers and track how they perform. It is also a good idea to use 
email newsletters to notify your subscribers about the current promotions. There 
are many saving ideas and options you can offer, including percentage discount, 
dollar discount, membership discount, prepayment discount, freebie, bonus point, 
etc.
Integrate online and offline shopping
One of the biggest shifts we saw during the pandemic was more and 
more people do their shopping online. Modern technology and software 
makes online shopping very convenient. You can view a video demo of 
the product, talk to a virtual assistant or a human representative. More 
advanced stores even have augmented reality so you can try out the 
product virtually. It is quick and easy to search, compare, read reviews 
all online and then make the purchase decision. Therefore, many stores 
were forced to change their traditional fulfillment process and adapt 
their business model during the lockdown. Because it is so convenient, 
many people are now sticking to that routine even as many stores are 
fully open.
But that said, they are also now more willing to go to a physical location 
because most restrictions have been lifted and some items are easier to 
view and inspect physically. Depending on the product and industry, some 
people still want to touch and feel the product with their own hands. 
Enabling consumers to shop online and choose to ship to their home or pick 
up in-store puts you at a great advantage because it means you offer more 
options for your clients. Make sure the ads that you enter into the third-
party adserver explain the available shopping options clearly. The goal is to 
make it a super easy and smooth buying experience, regardless of how or 
where they buy your product.
Part 1 - Importance of existing customers and ad messages
Part 2 - Changing environment and priority
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.