Ad serving strategies for a post-pandemic world (part 2)
                     Ad serving strategies for a post-pandemic world (part 
2)
Watson F
Writes on Ad serving, involved with ad server platform 
and AdSpeed ad serving software.
After the pandemic, inflation surged to a level that we have not seen in 
decades. As the world economies slow down, it is a good idea to prepare your 
digital marketing for this new environment. Being prepared not only helps your 
company survive but also gives you an advantage over your more naive 
competitors. People are spending through their savings quickly and many are 
in a bad shape financially. Things are not looking good going forward. 
Therefore, ad serving during this time is more challenging because you need to 
consider the reduced purchasing power of your potential customers. When 
people have less disposable income, they will be more selective in choosing 
what to buy and spend their money. Your marketing strategy needs to strike 
the right tone and take these changing factors into consideration.
Put your customers first
It is critical to remember that your business is nothing without 
customers. Therefore, regardless of what happens internally or 
externally, you need to think about your existing and also potential 
customers. Identify their needs and prioritize with your own goals and 
objectives to create a balanced approach. It is easy to get caught up with 
all the internal issues like management, payroll, rent and other expenses 
that you forget about why people buy your product or subscribe to your 
service. Customers are the ones that bring in revenue and cash flow that 
sustain your business. They will also be the ones that can help you 
expand and grow over time. Therefore, always think about your 
customers and how to serve them better while at the same time, 
manage your back-end operations efficiently to ensure you survive the 
tough time.
Adapt to changing demands
Something that seems important to consumers now might well be 
entirely different in a month or two. People are seeing their disposable 
income dwindling because of the pandemic and high inflation. We are 
seeing customer demands change on a very regular basis. Any business 
that fails to stay in tune with those new sets of needs and demands is 
going to get left behind. We are in an unpredictable time, and you need 
to learn to be flexible to meet new demand and avoid wasteful spending 
on a fad. Understand your target audience and know where they hang 
out so you can reach them effectively and affordably. 
Because their schedules and priorities change, you need to revisit your 
communication methods and current ad server settings frequently to ensure 
that it is still a good fit. You do not want to allocate your limited and 
precious resources to the wrong place. How do they know about your new 
products? How are they keeping in touch with your business? Is it via social 
media, text, email newsletter, your website or something else? One easy 
and effective way to get an understanding of their current pain points, 
concerns and hopes is to solicit feedback online, send our email surveys and 
open questionnaires. From the input, you can adjust your message, content, 
or functionality accordingly.
Part 1 - Importance of existing customers and ad messages
Part 3 - Offering discount and omnichannel
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.