Advantages of online ad serving during the pandemic
                     Advantages of online ad serving during the pandemic
Watson F
Writes on Ad serving, involved with 
Adspeed ad server solutions and 
Adspeed ad server platform
Many businesses have adjusted the way in which they do business 
during the pandemic. We are not just talking about sales here either, as 
they have also changed how they get the message out about their 
products and services. We are seeing a lot of companies put more effort 
into online advertising, and for very good reasons. Online advertising 
has long since proven to be effective, but it is even more so during the 
pandemic. The way that people shop for products and services is 
changing, as is how they go about finding places to purchase what they 
need. There are many pluses for serving digital ads, but let’s take a look 
at just a few that are important.
Easy to turn on and off
While it does look as though we are coming out of the pandemic and 
edging ever closer to normal life, it is worth noting that nothing is 
guaranteed at this point. We never really know when the next crisis 
might hit. The ability to turn ads off or on as needed is becoming 
incredibly important for businesses in these unpredictable times. In fact, 
the ability to adjust your ad spending quickly and easily will always be a 
good thing because there are many other circumstances where 
businesses might need to adapt on the fly.
Quick changes
Businesses that have survived and thrived during the pandemic are the 
ones that have been able to quickly adjust and change their focus and 
operations. Rules change constantly and businesses must keep up with 
these changes to stay open. If you have a large paper or TV advertising 
campaign going, it might be impossible to make changes once it has 
begun. That is not the case with online advertising because you can 
make the necessary changes to your ads quickly, frequently, and on 
really short notice. Often, you have your own account in the ad server 
where you can sign into anytime from anywhere and make changes to 
the ad copy, graphic or targeting criteria in real-time.
Low cost
Every business needs to advertise to bring in new clients. During the 
pandemic, many found that their marketing budget became much 
tighter. One of the many reasons that so many switched or expanded to 
online advertising instead of TV or print ads is because it is much less 
expensive than those traditional alternatives. Online ad serving is 
available to businesses with all kinds of different budgets and also tends 
to be a good deal more flexible.
Small commitment
Another great benefit of online advertising is that it’s possible to go into 
it with a small campaign to see how well it works and scale up if you get 
a good ROI. That is not always possible in other forms of advertising 
where you have to sign a sizable contract or invest a lot to start. 
Therefore, you can see how businesses might be more than a little 
tempted to see just what they can get for their investment with an 
online ad campaign.
More measurable
With print, radio, and TV advertising, it can be tough to know how well 
your ads are performing. Even if you see a spike in sales, it can be tough 
to know where those sales are coming from. With online advertising, 
you get access to all sorts of real-time data and reports that can show 
exactly where your visitors and sales are coming from. With that 
information, it becomes easier to adjust ads that might not be working 
as well as other ads.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.