Advantages of podcast ad serving
                     Advantages of podcast ad serving
Watson F
Writes on Ad serving, involved with Ad server software 
and Adspeed ad server platform.
It wasn’t so very long ago that there were only a handful of podcasts out 
there, but in recent years, they have exploded in popularity. The 
number of active podcasts is now in the millions, with that number 
growing daily. There are also countless ways to listen to podcasts, with 
many also delivering a video aspect so that listeners can also watch 
what is going on by following their favorite show on YouTube. With all of 
that in mind, it is perhaps no real surprise that advertisers are now 
looking at podcasts as an effective ad serving option. There are a lot of 
good reasons to advertise on podcasts but let’s take a look at some of 
the more popular reasons.
Highly targeted
One of the biggest reasons why advertisers find podcasts so appealing is 
because of the ability to reach a highly targeted audience. For example, 
imagine for a moment that you sell kitchen equipment and want to 
reach your target audience, you could choose from one of countless 
food-related podcasts to get your message out. There is a podcast for 
just about every subject you could imagine, including some niches that 
might be the perfect fit for your business.
Hosts read the ads
People who follow particular podcasts often do so because they like and 
trust the host. This is something that is potentially huge for advertisers 
when you consider that it is the host who will read your ad copy. That 
alone adds a personal touch, but it’s also an endorsement that is likely 
to sit well with listeners and viewers.
Embedded ads
While some podcasts do give listeners the option to skip ad reads by 
paying a small monthly fee, the majority do not. The good news there is 
that it is tough for listeners to skip past ads, and the more they hear it, 
the more likely they are to check out what it is that you are offering. 
Again, this is a huge advantage that you don’t often get with other forms 
of advertising where consumers can skip or ignore ads.
Long shelf life
Given that ads are embedded in a podcast, you are potentially reaching 
a new audience on a regular basis. People who discover a new podcast 
will often go back and listen to all the older episodes, which means that 
they will stumble on your ad long after you had it placed in the podcast. 
As the podcast grows, so does your reach, and all without doing 
anything after placing the ad.
Easier and cheaper to produce
If you can write an effective piece of ad copy, you can have a successful 
ad on your hands. Writing that copy is for sure less expensive than 
creating and editing a video ad, which can get pricey. That is great news 
for businesses with a limited budget or who are just getting started with 
ad serving. It’s not uncommon to see an immediate boost in sales after a 
podcast episode goes live.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.