Advantages of a self-service ad serving program for publishers
                     Advantages of a self-service ad serving program for 
publishers
Watson F
Writes on ad server, involved with Adspeed Ad serving 
software and AdSpeed ad servers.
Let’s say that you have a website with quality content and good traffic. 
You want to start making some money from publishing ads. The 
question now is how and where to begin. You are going to need an ad 
server to help sell ads and manage advertisers. However, not all ad 
servers are alike or have the same set of features. If you are totally new 
to the business, it is a good idea to find an ad server that offers a self-
service advertising feature, which enables you to sell ads directly to all 
potential advertisers. Below are some of the many reasons why this is a 
good idea:
Quick and affordable
Many publishers start out with just a simple website. They understand 
that in order to make money from their site, they need high-quality 
content and a decent amount of traffic. The initial focus is to get as 
many people as possible to come to the site and come back frequently. 
Therefore, Daily Active Users (DAU) is one of the most important metrics 
for publishers. When they first started, few publishers had existing 
relationships with advertisers and direct ad campaigns. Once the site’s 
traffic gets to a point where it becomes desirable to advertisers, your 
next step is to evaluate monetization opportunities.
The self-service ad serving route is one that is incredibly appealing to 
those who fall into that category. There is no need to have a dedicated 
sales team in place, as you can do it all yourself by making sure that you 
sign up for an ad server that offers self-service features. Not all do, so be 
sure to check if this is the way you want to go. After you set up the self-
serving advertising program for your site, you can promote it 
throughout the site and make sure that all viewers know that they can 
easily place ads on your site without having to sign a long or big 
contract. Pricing is often per month, click or impression. Since it’s self-
service, you do not have to pay commissions for salespeople for each 
ad. Also, some ad servers include self-service ad functionality as part of 
their standard plans or as an affordable add-on.
More efficient
It is exciting to sign on your first advertiser. However, your goal is to 
scale up from here with more ads and more advertisers. You do not 
want to depend on just a single revenue source because it’s risky to put 
all eggs into one basket. However, a lot of time can be taken up if you 
are trying to juggle multiple advertisers and all the ads that they want to 
publish. By going with a self-service ad serving program, keeping these 
clients happy is much easier to do. In fact, it is the advertisers who will 
be doing most of the work. The more efficient you are, the more time 
you have to work on other more important aspects of your business like 
generating more quality content in order to attract more viewers.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.