Advantages of a self-service ad serving program for publishers (part 2)
                     Advantages of a self-service ad serving program for 
publishers (part 2)
Watson F
Writes on ad server, involved with Adspeed Ad serving 
software and ad server solutions.
Publishers know that they have two main sources of revenue: 
subscriptions and advertising. Because these options are not mutually 
exclusive, you can have both in order to support and grow your 
business. In our previous article, we discussed how a self-service ad 
serving program can help you quickly and conveniently get ads onto 
your site. We will continue to discuss more advantages when potential 
advertisers can place their own ads.
Save time
We mentioned earlier about the potential to save time when going the 
self-service ad server route, but now it’s time to get a little more 
specific. When you offer a self-service program, you have the ability to 
put a lot of the tasks in the advertiser’s hands. They can directly access 
the ad creating and editing tools, as well as all the reporting data they 
need without having to bother you. Advertisers save time by moving 
along the process at their own pace and on their own schedule. 
Publishers save time by delegating many routine ad management, 
trafficking and reporting tasks. You have more time to scale up the 
advertising program to bring in even more advertisers and more ads. 
This is definitely a win-win situation and arguably one of the best 
reasons to go with self-serve ad serving.
Highly convenient
Since the advertisers can have control of ad creation and checking out 
real-time data, it becomes highly convenient for them because they are 
not in a position where they need to wait for you. All parties involved 
with the ad campaign can take advantage of this convenience, as it’s 
possible to sign into the online ad server 24/7 from anywhere with a 
browser and get what you need without scheduling an appointment, 
having a meeting or taking time out of your already busy day. By 
providing the self-service option, you remove friction in the ad selling 
process so that it is quick and easy to make the decision to advertise on 
your site because everything they need or want to know is available in 
front of them. Advertisers have no reason to delay their ad campaign 
when the price is right and the process is simple.
More control
Both publishers and advertisers have a high level of control in a self-
service ad serving program. Advertisers can register their account, 
create their ads, set their budget, apply targeting criteria and view ad 
performance reports. Publishers do not have to accept all ads that do 
not meet their standards. Only after an incoming ad is approved, it 
becomes active and starts serving on the site. However, the whole 
process is not a 100% hand-off situation and it should not be. The goal is 
to automate and delegate all routine tasks but still leave value-added 
tasks for personal interactions. While it is possible for both advertisers 
and publishers to work independently, you can still assist your 
advertisers at any time when they need help or solve issues that 
undoubtedly arise from time to time. These interactions help build a 
more solid working relationship that brings future ad campaigns.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.