Advantages of video ad serving
                     Advantages of video ad serving
Watson F
Writes on ad server solutions, involved with ad 
server platform & ad hosting.
Video advertising is becoming increasingly popular as a way to reach 
consumers. One of the reasons for the popularity of video advertising is the 
advantages that it offers over other traditional forms of advertising. Below 
are some of the advantages of video ad serving:
Engagement
Video ads are more engaging than traditional forms of advertising, such as 
text ads or banner ads. They allow advertisers to tell a story or convey a 
message in a more visual way. When creating a video ad, make sure your 
videos are high-quality and interesting. Consumers are more likely to watch 
and remember a video ad that is visually appealing and has a good or funny 
story.
 
Brand awareness
Video ads can help increase brand awareness by providing consumers with a 
more memorable experience. If the ad is funny, catchy or touching, it is 
more likely to be shared on social media and discussed with friends and 
family. The viral factor is difficult to achieve but very rewarding if you can 
stand out from the crowd.
Conversion rates
Video ads help improve conversion rates by providing consumers with a lot 
more information about a product or service within seconds. This is because 
video ads allow advertisers to explain the benefits of their product or 
service visually and intuitively. They want instant gratification. People are 
not going to spend time looking through paragraphs of text to understand 
something when a short video is enough to convey the same information.
 
Cost-effectiveness
Video ads provide a cost-effective way to reach a large audience. They can 
be targeted to specific audiences. They are often sold based on impressions 
and you can buy the number of impressions that fit your budget. Video ad 
servers allow you to target your ads with many different restrictions, 
settings and criteria. This will help you to reach the people who are most 
likely to be interested in your products or services at the right time and 
place.
 
Scalability and flexibility
Video ad serving can be scaled to meet the needs of any business, 
regardless of its size. This is because video ad servers provide ad serving as a 
service to many different clients at different volumes of traffic, from small 
publishers to large ad agencies. Their solutions are also flexible and can 
often be customized to meet the specific needs of your business with add-
ons and modules to add new features and options.
 
Reporting
Video ad servers offer detailed reporting that can help businesses to track 
the performance of their video ads over time. This reporting can help 
businesses to see which ads are performing well and which ones need to be 
adjusted. As you learn more about your audience and the performance of 
your ads, you can optimize your campaigns by making changes to the 
underperforming video ads to improve their results.
Next: Challenges of video ad serving
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.