Advertise to video gamers
                     Advertise to video gamers
Watson F
Writes on adserver software, involved with Adspeed 
advertising platform & Adspeed ad serving software
When it comes to advertising online, there are some industries that are 
certainly a better fit than others. When you think about the people that 
spend a lot of time online, you tend to think about gamers, as they are 
very often the ones spending hours at a time online and paying good 
money for a variety of items that help enhance their gaming experience. 
This can be a very lucrative market, which is why advertisers are 
aggressively going after gamers, but what is it exactly that they are 
looking to sell? Let’s take a closer look at ad serving to gamers.
Virtual items
One of the best items that you can sell is one that you don’t have to 
spend a lot of money to produce, have on inventory or rent warehouses 
to store them. In the gaming world, game makers will often sell virtual 
items that help players advance within the game, get an edge on other 
players or simply look cooler. You see this business model even in the 
most basic of game apps, where you can purchase tokens or lives to 
extend your time within the game. These types of sales are huge for 
game developers, as they are essentially all profit with little to no 
variable cost and can scale up indefinitely in production. Advertising and 
promoting these virtual items are often done within the game and 
during special events. Additionally, items can be sold directly from one 
gamer to another gamer and that creates a whole new virtual 
marketplace.
Gift cards
Gamers always want to own the latest games and gaming consoles, but 
they also know that getting those things means spending a lot of money. 
One of the best gifts that you can buy for a gamer is a gift card that can 
be used to purchase exactly what they need to enhance their gaming 
experience. Additionally, many games have their own virtual currency 
and players need to buy gift cards to redeem from real money to virtual 
bucks. Bonus virtual money can be added for large purchases. Gift cards 
are versatile and yet high-margin sales so it is attractive to many 
advertisers.
Theme changes
If you have game apps on your phone, pay attention to the icons for 
those games, as you may well find that they change depending on the 
time of year. It’s not uncommon to see snow or a Santa’s hat suddenly 
appear at Christmas, or for hearts to suddenly be visible around 
Valentine’s Day. If all that changes are just for the icon, imagine other 
bigger changes to other areas of the game. Theme changes are big in 
the gaming industry as they help keep players excited, engaged and 
invested in the game, both in time and in money. As for advertising, it’s 
a good idea to create ad campaigns that promote and fit those theme 
changes.
Competing for attention
Everyone has the same number of hours each day. Thus, there are only 
so many available hours for leisure screen time, including playing game, 
watching TV or movies. With so many games now on the market, it can 
be tough to maintain the limited attention of gamers, who can very 
often be a fickle bunch. As an advertiser, you need to be aware of the 
hottest games that are stealing player’s attention. You also need to be 
aware when those games have run their course and are being set aside 
in favor of something new.
Social interactions
Many modern games are now Internet-connected and that makes it 
possible for players to interact with other players. This makes the game 
more social and more fun because your friends are also playing the 
same game. Developers do this to build loyalty and to enhance the 
experience of playing within a team. Gamers want to feel being a part of 
a larger network and want to play with their friends. Advertisers need to 
play into those emotions when creating ads for gamers.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.