Benefits of ad servers to advertisers
                     Benefits of ad servers to advertisers
Watson F
Writes on ad managing using ad servers for publishers, 
involved with Adspeed ad server for publishers.
If you work in digital marketing operations, you should know the 
important role played by ad servers. Particularly, advertisers can benefit 
from ad servers' ability to enhance their ads’ conversion rate and 
optimize their returns on investment. Online advertising can be easier 
and more convenient when you work with a good ad server to help you 
with the ad campaigns. Therefore, if you are an advertiser, here’s why 
you should be using an ad server:
Make your advertisements more relevant
Ad servers make your advertisements more relevant to viewers by 
applying suitable ad targeting criteria. The process works in relation to 
the content of the publisher’s website, where the advertisement would 
appear. It is crucial to focus on relevance because successful ads need to 
be connected to the materials published on the site and to the ad 
audience. Ad targeting ensures that your advertisement would perform 
better when served at the right ad placement and to the right viewers.
Maximize your conversion rate and CTR
Ad servers have been designed to benefit both the publishers and 
advertisers. These ad systems come with intelligent algorithms, which 
determine where and when each advertisement should appear. For 
instance, if a publisher owns a website related to fitness and weight 
loss, the site should advertise products related to the same niche. This 
technology that delivers relevant ads ensures that the advertisers can 
maximize their conversion rate and CTR.
Provide data analytics to help decision making
For ad servers to work perfectly, it is necessary to have up-to-date data. 
This means that the advertiser would be able to view the campaign’s 
reports transparently. Besides, when you advertise, you should have 
control over all the data used in the campaign. This turns out to be a 
competitive advantage for the advertiser. Through data analysis, 
advertisers come to know about the habits and behaviors of the 
customers. Ad servers offer all these valuable insights, based on which 
the advertisers can make their marketing decisions.
Optimize ads through quick reporting
Ad reporting practices and workflows are not the same across different 
publishers. Some publishers might offer only weekly or monthly 
consolidated reports while other publishers offer real-time access to all 
ad metrics. Without enough up-to-date data, the success of your ad 
campaigns is negatively affected. On the other hand, with too much 
data, you get analysis paralysis which overwhelms you with too many 
numbers and that hinders you from making the right decision at the 
right time. It’s best to use an ad server that displays the most important 
ad metrics with ability to expand and drill down into details so you can 
successfully track how a particular ad performs. This ensures that the 
performance of the campaign can be monitored and optimized in a 
timely manner.
Offer flexible pricing models
When dealing with ad servers, the pricing models have greater 
flexibility. One of the most popular pricing models offered by many ad 
servers today is based on actual number of ads served. This allows the 
advertiser to use the service more profitably because they can upgrade 
or downgrade easily and does not get locked in an expensive contract.
For all the reasons above, successful advertisers use ad servers for their 
digital marketing activities. You can make sure that your offerings 
actually get noticed by the right set of audience.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.