Benefits of ad serving for real estate agents
                     Benefits of ad serving for real estate agents
Watson F
Writes on Ad serving, involved with Adspeed ad server 
solutions and Adspeed ad server platform.
When you think of advertising, you tend to think of large, well-known 
corporations hitting the internet to broaden their marketing horizons. The 
reality, though, is that online ad serving is perfect for businesses big and small, 
from large chains all the way down to individuals looking to grow an online 
business or even sell a book. One industry that does a great job of making use 
of the online world is the real estate business. It’s a highly competitive market 
yet very fragmented with many real estate brokers and agents. Many agents 
are independent and consist of just one or two individuals. They are all 
constantly looking for ways to reach more potential buyers and sell properties 
as quickly as possible. Online advertising is a great way for them to do so, for a 
variety of different reasons, some of which we are going to explore now.
Low cost
Each property has a budget for marketing and online advertising is 
becoming an important part of that allocation. Because real estate 
agents are essentially independent contractors, they have the freedom 
to market the properties in a variety of different ways, with the internet 
being one of the most cost effective these days. Buying or selling a 
house is often the biggest transaction for most people. Serving ads 
online is a relatively small selling expense when compared to other 
costs.
Major real estate businesses, such as MLS, have their own websites. 
However, individual agents also have their own online space, very often 
under the umbrella of the company they work for. Setting up a website 
used to require technical knowledge or hiring someone. It is no longer 
the case as buying a domain and creating a beautiful and functional 
website is quite simple. You can multiple create ad campaigns for each 
property and publish them on multiple marketing channels. These ads 
can all point to a landing page that you designed specifically for the 
property. You can register a unique domain for just that house address 
for a few dollars. There are many services to create and host a simple 
website that contain photos and information about the property. This 
digital presence helps deliver a high ROI when each property eventually 
sells, hopefully very quickly.
High reach
The reality is that the longer a house sits on the market, the tougher it is 
to get the asking price, so speed is essential in this business. You want as 
many people to see your property when it is ready to accept offers. Simply 
putting up property details on a single page is not likely to yield a lot of 
positive results. The most effective way to quickly reach a lot of people is 
to have your ads trafficked on multiple channels because this creates the 
sort of reach and exposure that can potentially spark a bidding war for a 
specific property. Adservers are very flexible as you can really scale up 
rapidly during the first few weeks and then scale down quickly when you 
have a deal. This flexibility means that you don't have to worry about long-
term contracts and can save money while delivering results.
Part 2 - Geotargeting, interactive ads and virtual video tours
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.