Benefits of ad serving for real estate agents (part 2)
                     Benefits of ad serving for real estate agents (part 2)
Watson F
Writes on Ad serving, involved with Adspeed ad server 
solutions and Adspeed adserver software.
Real estate agents are experts at marketing and they understand the 
importance of online marketing. When serving ads online for their 
properties, they can achieve low cost and high reach for their ad 
campaigns. Additionally, there are other benefits that online advertising 
can offer to real estate agents. We will continue to discuss some of 
those advantages below.
Geo-targeting
Blanketing the internet with ads to sell a property is not a good idea 
because real estate is very local. You often hear agents say “Location, 
location, location.” You want high reach but not at any cost or quality. 
For the most part, people looking to buy a house have a specific target 
area or neighborhood in mind. This is where geo-targeting using online 
adservers is a strength. You know the viewers’ general location and the 
property’s location. The goal of real estate agents is to identify a good 
match between those two locations. This match depends on many 
factors, including the type of real estate, its location and the target 
audience. A property in a vacation town is likely to pull people from out 
of town that look to buy their vacation home. 
A property in a large city likely attracts potential buyers from the same 
city or neighboring cities. A mansion targets buyers with a specific level 
of income and net worth, which can also narrow down to people from a 
number of metropolitan areas. Having the ability to drill down to display 
ads within specific areas, as well as target the audience who are 
potential buyers for your specific property is very important. Online ad 
serving offers many targeting options and restrictions so you can narrow 
down your ideal audience to minimize wasted ad impressions. This 
means high quality reach at a low cost.
Interactive ads
People looking to buy a house will most likely look at many different properties 
before narrowing down to the ones that they want to tour and then make a 
bid on. Therefore, one of the best ways for real estate agents to get potential 
buyers who are interested in their properties is to use interactive ads that 
contain many photos and details. Houses being sold online tend to come with a 
ton of details, such as pictures of every room and information about the 
services and schools in that specific area. Because of the amount of details, a 
regular static ad with just one line of text or a single image is simply not 
enough. That said, you should not exclude those simple ad formats because 
they are more affordable and can be a very effective starting point to lead 
viewers to a landing page that contains interactive content like virtual tours, 
photo galleries, detailed descriptions, etc. Interactive ads can also be used to 
generate leads and separate interested parties from tire kickers so that the 
agent can spend more time to follow up with high-quality leads.
Virtual tour
With the rising popularity of video ad serving, you should include videos 
in all marketing channels for the property. One of the more popular and 
recent additions to the real estate world is a video tour of the house or a 
self-guided virtual 3D tour of the property to really show off the 
property in detail. Potential buyers will explore the house on their own 
so you can save time for other tasks. The people that actually schedule a 
viewing or come to the open house are already highly interested in the 
property and are more likely to submit an offer.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.