Benefits of in-app ad serving
                     Benefits of in-app ad serving
Watson F
Writes on ad server software, involved with Adspeed 
adserver platform  & Adspeed Ad serving solution 
With the boom in mobile usage, app developers know that they have 
many ways to monetize this traffic. One of the ways is displaying in-app 
advertising and getting paid from ad revenue. On the other side of the 
equation, advertisers and their ad agencies know that they can reach 
viewers on very specific apps with high quality audiences. Ad serving in 
mobile apps are more engaging and dynamic than other ad formats. This 
makes in-app advertising a win-win arrangement for both app 
publishers and advertisers.
More focus on app experience
There are many mobile apps that serve many different purposes and users. A great 
app can solve many problems and is very valuable to its users. This translates into an 
increase in interactions and time spent within the app. If an app is designed with 
suitable ad placements that do not interrupt or annoy users, the ads become a 
natural and organic part of the app. When users trust an app, they share the same 
positive view to other components and features of the app, including the ads that 
get served. Therefore, in-app ads must be relevant and beneficial to users. It is not 
just there to make money for the app developers but also provide something useful, 
fun or solve a need or problem.
More convenience for users
With today’s mobile lifestyle, people carry their phone pretty much all 
the time and often check their phone regularly wherever they go. 
Therefore, it is pretty easy to reach viewers with in-app ad serving. Even 
better, it is not just passive viewers but engaged viewers because they 
explicitly open the app and actively use and interact with the app. Your 
goal is now to ensure your ads are delivered fast and bring value to your 
viewers.
Less ad blocking
In-app ads have a very low chance of being blocked by ad blockers. The 
app developer and publisher have full control over the content and how 
they are displayed. It’s not the case when ads are served onto websites. 
In these cases, a web browser is used to render the page and display the 
ads. The viewers can easily install a browser add-on to automatically 
block ads with just a few clicks.
Better ad targeting
Mobile devices have GPS functionality and with proper user permissions, 
it allows advertisers to reach potential clients with very high accuracy. A 
higher degree of precision and a personal nature of mobile devices can be 
very useful for certain ad targeting scenarios. For example, a viewer can 
opt to view offers from individual stores when they enter a shopping 
mall. The offer can be served when the viewer is near a store or expresses 
certain interests or behavior while going around the shopping mall. 
Transparency is key when serving up highly targeted ads so proper 
disclosures and user permissions are important.
More memorable ads
In-app ads are often native ads, which blend seamlessly into the app 
environment. Because app users are more engaged right from the start, 
they are more likely to recall the ads seen during their session. This 
makes in-app advertisements more effective at building brand 
awareness. Mobile users pull up their frequently used apps many times 
a day, which help reinforce the brand further.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.