Characteristics of an effective advertisement
                     Characteristics of an effective advertisement
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
Businesses big and small use advertising to get the word out about their 
products and services. Some campaigns tend to do better than others, 
very often because of the effectiveness of the ads being shown. There is 
no single or known template for the perfect ad. However, there are 
some things that advertisers can do to make sure that they get the most 
out of their advertising dollars. The most effective ads that you will see 
online all bear some of the same characteristics, and it’ll become clear 
why you click on the ads that you do. Here are five characteristics of an 
effective ad.
Draw attention
Getting seen in the midst of a ton of online advertising is not easy. However, 
you want to be seen for the right reasons. Most people will agree that big 
flashing banners on a website are highly visible, but they are also incredibly 
annoying. An ad should stand out for all the right reasons, drawing your eye 
to it without using any sort of wild flashing lights or gimmicks to do the job. A 
quality ad that gets noticed tends to make people believe that the product or 
service being advertised will also be of high quality. Establishing and building 
trust from the right audience is a critical job of the ad.
Easy to understand and remember
If you take a moment to think about it, I bet you can think of several ads 
from years past that still stick in your memory. It might be a jingle, a 
phone number, or a memorable character that makes it easy to 
remember. Ads that are easy to understand and remember tend to be 
the most effective, because they will come to mind when you want 
something specific. For example, the jingle for a local pizza joint might 
come into your head when you are craving for a slice.
Good call-to-action
The goal here is to create a sense of urgency, usually in the form of a 
limited deal, or to find a way to get people to engage with the ad, which 
could mean asking them to click a choice on an ad banner. This is 
especially important in online advertising when users see ads 
everywhere and will try to skip the ads that they see. If your ad draws 
attention and is easy to understand then with a great call to action, it 
can be a very effective advertisement.
Quick to show positive results
A well-put-together ad will begin to see some traction early, often soon 
after the moment that it goes live, assuming that it is given enough 
views and traffic. That is always a good sign, but it is not the only thing 
to look for. An effective ad should also deliver consistent results for the 
duration of the campaign, not just the opening few days. An ad that 
starts strong but fizzles quickly may need some tweaking. It is always a 
good idea to A/B test a few ad variants so you can understand what 
factors are positive and what should be changed.
High click-through and conversion rate
An effective ad may well get a large number of clicks, but what does the 
conversion rate look like? You need to monitor the ad performance in 
your ad server. If you are getting a ton of clicks on ads, but are not 
seeing much of a spike in sales or leads, you need to find out where the 
problem is. Very often, it is as simple as the product not delivering what 
the ad suggests or the landing page is too generic and not specific to the 
advertised offer.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.